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'21st Century Grand Duchess' Enters U.S. Disney+ Top 10 for Extended Period — First K-drama to Achieve This

Published:

Kim Nayeon

*This content was translated by AI.

/Photo=MBC 21st Century Grand Duchess
/Photo=MBC 21st Century Grand Duchess

'21st Century Grand Duchess,' starring actors IU and Byun Woo-seok, is achieving significant results in the U.S. market.

As of the 3rd, MBC's Friday-Saturday drama '21st Century Grand Duchess' (script by Yoo Ji-won, directed by Park Jun-hwa, produced by Bae Hee-young) has entered the U.S. Disney+ Top 10 for 21 consecutive days, marking the first time a K-drama has sustained such a long-term run in the rankings.

According to the global OTT ranking aggregation site FlixPatrol, '21st Century Grand Duchess' has remained in the U.S. Disney+ Top 10 since first entering the list on April 12. In the U.S. market, which shows a strong preference for genres such as crime, investigation, and science fiction, the drama continues to attract viewers by showcasing the essence of K-romance, building on a foundation of solid trust and widespread buzz.

Continuing to hold a spot in the U.S. Top 10 for an extended period is a landmark achievement that goes beyond mere global popularity. In the case of previous K-dramas, while they often ranked highly in global charts, they typically only managed short-term entries in the U.S. market. Amid this trend, '21st Century Grand Duchess' is demonstrating differentiated success by securing both enduring trust and buzz in the U.S. market, particularly in terms of 'sustainability.'

Furthermore, the drama has entered the Top 10 in 47 countries, including the United States, proving its global expansion potential by performing consistently across diverse regions such as English-speaking countries, Latin America, Europe, and Asia. Domestically, since its premiere, the series has consistently ranked first in viewership across the capital region, nationwide, and among the 2059 demographic. It has also swept the top positions in both TV-OTT drama buzz and buzz surrounding its cast members.

An MBC official stated, "Sustained performance in the U.S. market, among global rankings, is a key indicator for assessing content competitiveness," adding that "'21st Century Grand Duchess' is gaining popularity across various cultural spheres, demonstrating new expansion possibilities for K-dramas."

Especially in episodes 7 and 8, Seong Hee-ju (played by IU) and Prince Lee An (played by Byun Woo-seok) held their wedding ceremony, becoming a true couple, and the series portrayed a deeper romance that captivated viewers worldwide. Just as they were enjoying their sweet newlywed life, the revelation of a premarital contract signed by Seong Hee-ju and Prince Lee An has set the stage for major developments, leaving audiences eager to see what story will unfold next.

Meanwhile, '21st Century Grand Duchess' will air its ninth episode on the 8th at 9:50 p.m.

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*This content was translated by AI.

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