Kim Hye-soo transforms into an influencer who sells families... 'It's Not an Affair' to be released on July 31

*This content was translated by AI.

'It's Not an Affair' has confirmed its release on July 31 at 8 p.m. and unveiled its teaser poster.

Coupang Play's series 'It's Not an Affair' (script by Jung Eun-kyung and Park Soo-rin, directed by Lee Chang-hee, hereafter 'It's Not an Affair') is a runaway chain-reaction black comedy in which a popular influencer couple who have been selling happy families and a neighboring doctor couple embroiled in a messy divorce lawsuit become entangled in an unbearable secret that makes even infidelity seem trivial.

The released teaser poster, set against a peaceful upscale residential neighborhood, sensibly captures the glamorous daily life of the influencer 'Kyung-hee' (played by Kim Hye-soo), who sells perfect families, and the cracks hidden beneath, overwhelming viewers' attention. 'Kyung-hee', dressed in bright attire and holding a selfie stick with a relaxed smile, appears calm, as if unaware of the impending catastrophe that will soon turn everything upside down, creating a peculiar sense of tension.

In contrast, the scene glimpsed through the mansion window behind her symbolically foreshadows events to come. The silhouettes of a man and woman embracing tenderly, a man pressing his ear against a wall in front of a broken family photo, and two young girls standing hand in hand reveal the hidden anxiety and secrets within an apparently perfect daily life, maximizing curiosity.

'It's Not an Affair' starts from familiar themes but propels the story in a radical direction no one could have anticipated. As incidents that began in secrecy take sharp turns and characters' choices spiral out of control, the series is set to deliver a thrilling, heart-stopping sensation that catches viewers off guard.

The meticulous relationships among the luxury actors who will complete this trajectory of destruction also draw high expectations. Kim Hye-soo, who plays the self-made influencer 'Kyung-hee'; Jo Yeo-jeong, who plays the elegant and refined dermatologist 'Su-jeong'; Kim Ji-hoon, who plays the younger husband 'Jae-hong' with a friendly and sexy charm that captivates 'Kyung-hee'; and Kim Jae-cheol, who plays the somewhat mysterious 'Bo-seong' in divorce proceedings with 'Su-jeong', join forces to showcase overwhelming synergy.

Directed by Lee Chang-hee, known for 'The Killer Who Can't Be Seen' and 'Strangers from Hell', the director elevates the work's quality with his signature stylish sensibility. Production is handled by producer Kim Ji-yeon, who sparked a global phenomenon with the 'Squid Game' series, and First Man Studio, directed by Hwang Dong-hyuk.

Meanwhile, 'It's Not an Affair' will be released on Coupang Play on July 31 at 8 p.m.

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*This content was translated by AI.