"Married Woman Killer," which caused a stir with Gong Hyo-jin and Jung Jun-won, saw its original webtoon views on Kakao increase tenfold.

*This content was translated by AI.

As viewership for the MBC Saturday-Sunday drama "Married Woman Killer" rose, views of the original Kakao Webtoon "Married Woman Killer" also surged significantly.

As a result of tallying the view trends of "Married Woman Killer" on Kakao Page and Kakao Webtoon, webtoon views were found to have increased tenfold compared to before the drama aired (based on data collected from July 20–26 before airing and August 3–9 after airing). While the drama "Married Woman Killer" is gaining explosive popularity by delivering catharsis with thrilling action and immersive storytelling, the original webtoon is also receiving renewed attention. The fact that various promotions based on the original webtoon were conducted in line with the drama launch on Kakao Page and other platforms has further heightened user interest, expanding the increase in view counts. In particular, Bara Pictures, a subsidiary label of Kakao, participated in the drama production by adapting popular Kakao Webtoons as source material, leading to upward trends for both the original webtoon and the drama. Consequently, attention is also focused on the synergy between Kakao Entertainment's story and media businesses.

YOON, the writer of the original webtoon "Killer Married Woman," said, "I was amazed by the details in the drama that were exactly like the original work. I am grateful to the production team and actors who worked hard to realize the original as much as possible." In particular, they added, "The part I looked forward to most in the adaptation was Bona's action scenes; watching dynamic scenes that are difficult to fully express through drawings gave me a thrilling sensation." They also mentioned, "It will be fun to look for differences between the original work and the drama," and noted, "Since so much effort has gone into this drama, as the original creator, I would feel incredibly grateful and happy if many viewers watch and enjoy the work more."

The artist known as Geomduung, who handled the illustrations for the webtoon "Killer Married Woman," said, "I feel both nervous and grateful that many new readers have come to us thanks to the drama." He continued, "It was refreshing and wonderful that the actors added their own unique colors to the characters from the original work. As I watch the drama and discover each detail point of the original work one by one, I am experiencing great enjoyment both as the original author and as a viewer."

The Kakao Webtoon "Killer Married Woman," which has accumulated 190 million views, is regarded as a high-quality work. Since its launch in May 2020, it continues to enjoy strong popularity. Through its protagonist, who appears cold and formidable as a killer at work but shows vulnerability within the family, the story explores the lives of families and married women, offering deep resonance and catharsis to readers in similar situations.

Meanwhile, the drama "Killer Married Woman" features Gong Hyo-jin and Jung Jun-won showcasing their couple chemistry.

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*This content was translated by AI.