Pyo Ye-jin tops 女's brand reputation..Proof of popularity

*This content was translated by AI.

Actor Pyo Ye-jin's potential has once again been proven.

According to the results of the January 2026 drama actor brand reputation analysis released by the Korea Corporate Reputation Research Institute on the 14th, Pyo Ye-jin ranked highest among female actors. The survey was based on a total of more than 80 million brand big data for 100 actors in dramas that aired from December 14, 2025 to January 14, 2026.

Pyo Ye-jin, who led the box office run of SBS's Friday-Saturday drama "Model Taxi 3," which ended on the 10th, ranked first in the drama actor brand reputation, and achieved an achievement that evenly reflected her work, popularity, and character digestibility.

Among them, Pyo Ye-jin ranked fourth in the overall ranking, proving her power to trust and see again. In addition, Lee Je-hoon, who appeared in "Model Taxi", topped the overall ranking and rose to the top alongside Pyo Ye-jin, realizing the power of "Model Taxi 3."

Pyo Ye-jin's brand power has become more solid with "model taxis." He played the role of Go Ji-eun, the genius hacker of Rainbow Transportation, and built up the character's narrative dense over the five years from season 1 to season 3. Pyo Ye-jin, who has established himself as a central axis that influences and balances the flow of the play, drew enthusiastic support and response from viewers every season.

In particular, in "Model Taxi 3", Pyo Ye-jin turned her expectations into confidence by portraying Go Ji-eun, who added more inner workings. He completed Go Ji-eun, an indispensable character, not a person who fills the lack of rainbow dark heroes, in three dimensions, and maximized her presence by taking various actions. The eyes and facial expressions, which carefully coordinated the texture of emotions, gave depth to the work and left empathy and resonance. Pyo Ye-jin's performance also led to the SBS Acting Awards for Outstanding Performance last year.

Pyo Ye-jin, who convincingly embodied the character's growth narrative for a long time and imprinted the name "An Go-eun" and "Pyo Ye-jin" to the public at the same time. Through the results of the brand's reputation, he simultaneously proved his influence inside and outside the work.

Pyo Ye-jin, who has secured both popularity and buzz, is raising expectations for his next move. Attention is focusing on what kind of performance he will perform based on public trust.

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*This content was translated by AI.