*This content was translated by AI.
"Show Me the Money 12" has made a strong start by ranking No. 1 in real-time TVing UV (visible number of characters) from its first broadcast. The cumulative number of views on SNS has also surpassed 230 million views, continuing the box office trend.
Mnet's hip-hop competition program "Show Me The Money 12," which first aired on the 15th, opened in the expanded first round of preliminary rounds and the highest number of 36,000 applicants ever. As of the day of the broadcast, the first episode ranked No. 1 in real-time UV viewing among all live channels of TVing. This is about twice as much as the first episode of "Show Me the Money 11." Not only did it exceed the record for the final episode of the previous season, but its real-time viewing share was also close to 80%.
Following the main episode, the first episode of the hidden league "The World of Night," which was exclusively released in TVing on the 17th, also drew attention. "The World of Night" is a hip-hop survival that survives only with rap in extreme environments without set rules, and it provides differentiated tension through the rule that only the last three can return to "Show Me the Money 12." Untel, Ashby, Crucial Star, and Dorico, who were eliminated in the first round of the preliminary round, played a fierce rap battle, and the UV viewing on the day of the release exceeded the record of the first episode. During the first weekend of its release, "Show Me the Money 12" and "The World of Night Cars" topped the list with paid subscription contributions to TVing.
The buzz also continued online. The cumulative views of videos related to "Show Me the Money 12" exceeded 230 million views based on the total number of YouTube, TikTok, and Instagram. In particular, TikTok has proven its high popularity by exceeding 5 million views with only a single video.
Mnet Plus is also on the rise."Show Me the Money 12" ranked No. 1 in contribution to Mnet Plus (as of the day of the broadcast), and Thailand ranks second with about 18% in contribution to membership by country and region after Korea. In live streaming, the proportion of male users was found to be relatively high.
Since the broadcast, there have been various reactions online, such as "The pool of participants has definitely diversified," "It was impressive with the appearance of virtual idols to elderly participants," and "The World of Night Tea" following "Show Me the Money 12."
Meanwhile, the first broadcast of "Show Me the Money 12" ranked No. 1 in viewership at the same time (AGB Nielsen, paid for in the metropolitan area) including terrestrial viewers, including male and female teenage viewers and male viewers in their 20s. The highest ratings were 3.0%, and expectations are high as the second round of the preliminary round, which is considered a symbol of "Show Me the Money," is expected to be screened along with a full-fledged global preliminary round.
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*This content was translated by AI.
