"Show Me 12" in 4 years. Kim Haon won..After dropping out, 'High School Rapper' → Back to Normal [Star Issue]

*This content was translated by AI.

• Teenage male viewership up to 2.5%

Kim Ha-on was the main character who won 100 million won by winning the final title in "Show Me the Money 12," which returned after four years. Kim Ha-on, who showed his skills as a 'high school rapper' after dropping out at 18, proved his skills once again in 'Show Me the Money 12'.

Mnet's "Show Me the Money 12" ended its grand finale with the final stage on the 2nd. The new season, which returned for the first time in about four years since Season 11 aired in 2022, ended with the 12th episode, the most ever, and Kim Ha-on won the final episode, which was broadcast live.

The broadcast on TVING proved its keen interest in the final, with its real-time viewership share soaring to 92.1% among all live channels at the same time. In particular, it ranked first in viewership ratings (AGB Nielsen, paid for the metropolitan area) at the same time, including terrestrial broadcasting, and added to the heat by reaching the highest viewership of 2.5% (male teenagers).

"In fact, this is the only scenario I've thought of since I decided to appear on Show Me the Money 12," Kim Ha-on said. "There were many twists and turns, but I give all the glory to Zico and Crush for overcoming it."

This season's noticeable change is the 'world of night cars'. Show Me the Money 12 expanded its world view by introducing the original TVing World of Night through collaboration with OTT for the first time in the series. The hidden league structure that revived the eliminated added a different fun, and even after the elimination, it led to rediscovery of rappers such as Untell.

In addition, 'Show Me the Money 12' presented an expansion formula for IP through bold attempts. "Show Me the Money 12" and "The Night World" ranked No. 1 in weekly subscription contributions in the entertainment category for as many as 10 weeks on TVing. As of March 26, which was released until the 11th episode, the contribution of the two contents to the TVing paid subscription was confirmed to be about 2.4 times higher than that of the final episode of "Show Me the Money 11." In addition, the percentage of viewers of "Show Me the Money 12" who watched "The World of Night" together was confirmed to have increased by about 2.6 times compared to the time of the first release (as of April 1).

Starting with the winner Kim Ha-on, the creation of a new face in the hip-hop scene with various personalities and skills added to the fun of watching. In this season, where participants of various nationalities challenged not only the first preliminary round by region from Seoul to Gwangju, Busan, and Jeju but also the global preliminary round, new faces such as Rafsandu, Royal 44, Mav and Jung Joon-hyuk, who are listed in TOP5, imprinted their presence in addition to Kim Ha-on, Now I'm Young, Mason Home, Millie, and Trayvy. On top of that, the three-way race of new, global, and talented hip-hop artists, including Flowsik, FlickyBang, and Gene the Zilla, was completed, highlighting the colorful faces of the hip-hop scene.

"Show Me the Money 12" not only topped the Good Data Corporation Fundex TV, OTT drama, and non-drama integration several times, but also proved its steady popularity by never missing the top spot in the TV sector after its first broadcast. The cumulative number of views on the official SNS (YouTube, TikTok, Instagram sum, as of March 31) of program-related videos reached 1.1 billion views.

It also created a warm atmosphere in the music charts. Among them, Zico and Crush's music mission song "TICK TOCK" settled at the top of Melon TOP100 immediately after its release, showing a remarkable presence. The Grey and Loco team's "Sprak" stood out on domestic and international charts by recording No. 1 on iTunes in Thailand, and also attracted attention for the participation of stars such as BTS Jungkook in the challenge. Then, in the final round, "KISS KISS KISS" achieved the feat of topping the Apple Music "Top 100 of the Day: Korea" chart. The final contest song, which was released yesterday, will also be released on various music sites starting at noon today (4th) and will continue to linger after the end of the show.

The production team of "Show Me the Money 12" said, "It's a season where we thought a lot about how to balance familiarity and freshness as we returned after about four years amid the change in hip-hop trends. Thanks to the eight producers who have been with hip-hop with a sense of affection and mission, and the rappers who have been sincere at every moment, we were able to successfully finish this season. I would also like to thank the viewers for their enthusiastic support," he said.

Despite Kim Ha-on's victory with various efforts and outstanding skills of the "Show Me the Money 12" production team, this season is showing regret in terms of buzz. It is a pity for those who remember the hot glory of past programs.

Meanwhile, "Show Me the Money 12" will lead to a concert. "Show Me the Money 12 Concert" will be held at Yes24 Live Hall in Gwangjin-gu, Seoul, at 2 p.m. and 7 p.m. on May 31.

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*This content was translated by AI.