Musinsa officially opens its first shoe-specialized editing shop, Musinsa Kicks, in Hongdae

*This content was translated by AI.

Musinsa announced on the 8th that it will officially open its first offline editing shop "MUSINSA KICKS" in Mapo-gu, Seoul, on the 9th.

Musinsa Kicks is a space that reflects the roots and identity of Musinsa, which started as a shoe community "where there are many photos of Mujinjang shoes" in 2001. In particular, the store's name contains the meaning of a space to experience sneaker culture by using "Kicks," which refers to shoes among sneaker enthusiasts.

Musin Kicks Hongdae, located near Exit 9 of Hongik University Station on Line 2, has a total of 1,124㎡ (about 340 pyeong) from the first to third floors above the ground. The "Shoeswall" filled with shoes and a theme-specific curation were formed to complete a mood differentiated from the existing shoe multi-shop.

In addition, it has implemented an online for offline shopping experience based on O4O (Online for Offline) that allows members to inquire about in-store inventory, reviews, and styling content with QR codes attached to products the same as offline stores operated by Musinsa.

On the first floor of the store, a running-specialized zone called Musin Run will be created, and a variety of lineup will be introduced from daily running shoes to functionalization for performance. In addition, there is a player zone that showcases sports clothing and miscellaneous goods, and a pop-up zone that spotlights new brands every month.

The second floor is centered on "Next Outdoor," which carefully selects outdoor and Goff-core items. On top of that, a "back and cap club" that combines bags and hats is created to suggest a coordination that matches shoes well. On the third floor, you can see leather shoes such as loafers and boots, as well as popular shoes from the rising brand, which is currently drawing the most attention in Musinsa.

A total of 80 brands can be found at the store, from global leading sports brands such as △ Nike △ Adidas △ Salomon △ Puma to domestic brands that have formed a solid fandom in Musinsa with sensuous and unique shoe designs such as preference and rockfish weatherwear.

Musinsa Kicks Hongik University presents limited-edition sneakers that sneaker enthusiasts pay attention to to to mark the grand opening. On the 9th, the day of its opening, it will release "language-fected x Asics Gel-Nimbus 10.1," which was sold out within 10 minutes of its release on Musinsa in November last year. On the 10th, Barnes will release a limited edition of "LX Old School 36 - Suvenir Warm Brown." In addition, a "super bag" event will be held on the 9th to sell packages composed of popular products from stores for 49,900 won on a first-come, first-served basis.

Musinsa Kicks Hongdae is a space that combines Musinsa's authenticity, curation capabilities, and platform technology for shoes, and we expect it to become a new landmark for shoe enthusiasts visiting Hongdae, an official at Musinsa said. "We plan to open additional Musinsa Kicks stores in major commercial districts such as Seongsu and Gangnam in Seoul during the first half of this year."

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*This content was translated by AI.