TaylorMade Apparel Unveils 2026 XCELER Lineup... Communicate with golfers with more advanced performances

*This content was translated by AI.

- 2026 SS Season Concept "For 100% Swing in Performance and Style"

- New products that combine innovative design and technology according to the golfer's swing sequence will be released

- The TV commercial campaign for the 2026 SS season with Yoon Ina will also be released soon

Hanseong FI's premium performance golf wear brand "Taylor Made Apparel" announced on the 2nd that it will launch a new XCELER lineup in 2026 based on continuous research and innovative design development to introduce products optimized for golf swings.

This year, TaylorMade Apparel plans to introduce an XCELER lineup with a more enhanced design and functionality than last year under the theme of "100% for performance and style."

The most notable product line-up in the spring and summer (SS) season is the "NOVA" series products that focus on enhancing functionality according to golf swing sequences.

The flagship product, "XCELER NOVA JACKET," features a design that focuses on performance functions in the center of the mound, and a triangular strategic ventilation zone is placed on the mound where energy is concentrated when swinging. This part applied stretch function for smooth movement of the scapula and ventilation function for comfortable physical condition, and hot melting technique was applied to reduce unnecessary friction when swinging. In addition, the use of highly functional fabrics with strong durability and water repellency, moisture permeation, wind resistance and mechanical stretch enables comfortable swing.

Under the theme of "Dual Balance and Dual Performance" this spring and summer season, the story is that speed and accuracy, wearability and performance, and functional elements and styles will be completed at the same time. In particular, neutral beige, white, and gray colors were added to the key color "Strong Blue," which symbolizes strong performance in terms of design, to create a clean sensibility and sporty mood.

TaylorMade Apparel will also carry out a variety of marketing to broaden the contact point between new XCELER products and golfers. Through the TV advertising campaign, you can meet the new product lineup in spring and summer. He expressed XCELER products through the intense performance of Team TaylorMade Yoon or Pro, and attempted innovative content production by introducing AI systems in visual production.

It will also support the production of the SBS Golf Channel lesson program "SBS Golf Academy." The program's performers plan to wear new products this season, and they plan to convey the motto that golf wear is also an equipment.

An official from TaylorMade Apparel said, "We will sequentially unveil the XCELER lineup, which has been evolved one step further from last year," and added, "I hope this year will be a fun and high-quality round with our XCELER products."

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*This content was translated by AI.