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KT&G will release its new product 'Lesonia Summer Red' at convenience stores nationwide on the 4th.
The "Leson Ionian Summer Red" contains tobacco leaves grown in the Ionian Sea region, located between Greece and Italy. In addition, by applying reinforced odor reduction technology, it reduces the smell of cigarettes in the mouth after smoking, realizing a differentiated smoking feeling.
"Lesonia Summer Red" visually expresses Leson's initial consonant "R" on the package. The tar and nicotine contents of the product are 0.1 mg and 0.01 mg, respectively, and the price is 4,500 won.
A total of three kinds of the Leon Ionian series, Pink, Green, and Mystic Purple, are sold in Korea, and the launch of the "Summer Red" has expanded to a total of four. "Leson" is a brand that has been steadily popular among consumers in their 20s and 30s since it was first introduced to the domestic market in 2002.
A KT&G official who spoke to this newspaper by phone said, "We have officially launched Legion Ionia Summer Red, which was previously released in the domestic duty-free market and verified for its quality and product competitiveness, at convenience stores nationwide."
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*This content was translated by AI.
