'Longboard goddess' Ko Hyo-joo became a model for 'Venedetta Boroli'...Filming in downtown Seoul

*This content was translated by AI.

Ko Hyo-joo (37), known as the "longboard goddess" and "board dancer," has been selected as a model for the Italian shoe brand "Benedetta Boroli."

Benedetta Boroli Korea recently announced that it selected Ko Hyo-joo as its brand model and filmed a brand video in downtown Seoul.

Ko Hyo-joo has been attracting attention for her "Border Dance" style, which moves like dancing to music while riding a longboard. In 2016, his video of riding a board on social networking services (SNS) became a hot topic as it became very popular. The following year, he made his name as a global 'board goddess' when he starred in a music video for the Spanish EDM group 'Yal'. With this opportunity, his longboard-related YouTube videos have garnered millions of views, forming an overseas fan base.

The shooting took place in the background of Gwanghwamun area and the Han River landscape in Seoul. It is said that Ko Hyo-joo's movement on the longboard harmonized with the rhythm of Seoul and created a city performance. The related video will be released later.

"Ko Hyo-joo is a familiar name for global fans, but she is a performer who is relatively less well-known than her reputation in Korea," said an official from Benedetta Boroli Korea.

Meanwhile, Benedetta Boroli Korea will open a Seongsu pop-up store in Seongdong-gu, Seoul for a month from the 19th to April 19th. The theme is "Sneakerina," a combination of sneakers and ballerina shoes. It will showcase shoes that combine the elegance of ballet shoes with the practicality of sneakers.

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*This content was translated by AI.