Dreamy Opens Pop-up Store to Celebrate Launch of 'X60' Series...AI Smart Home Ecosystem Revealed

*This content was translated by AI.

- Dreamy opens a pop-up store to commemorate the launch of the 'X60' series by April 5th

- Prepare an autonomous cleaning technology experience space centered on the robot vacuum cleaner 'X60' series

- New products such as water purifiers and air purifiers will be unveiled for the first time in Korea...Product portfolio expansion in earnest

Smart home cleaning home appliance brand Dreame Technology announced on the 25th that it has opened a pop-up store to commemorate the launch of the next-generation premium robot vacuum cleaner "X60."

The pop-up store, which will run until April 5, will be held at the atrium on the first floor of Jamsil Lotte World Tower. It wanted to create a participatory space where you can see and experience technology and product performance that are difficult to see online by presenting the exhibition at Lotte World Tower, which has a wide customer base and has excellent customer accessibility.

This exhibition presents the future of AI-based smart cleaning, which recognizes and judges spaces by itself under the concept of "Beyond the Limit, Perfectly to the Unseen." It is designed to intuitively experience the smart home ecosystem that extends to kitchen appliances, air purifiers, and personal care products centering on the robot vacuum cleaner demonstration zone.

Among them, the premium robot vacuum cleaner "X60 Ultra" series (X60 Master) released this month is a key experience factor, and visitors can experience AI-based autonomous cleaning technology directly at the site.

The X60 series features AI optical scanning and advanced obstacle recognition technology to precisely analyze the space and determine for itself the optimal cleaning path and method in real time. AI OmniSight™-based precision recognition and real-time path setting capabilities enhance autonomous cleaning performance. The 7.95cm UltraSlim design allows users to enter low spaces such as sofas or under beds, and 8.8cm upgraded ProLeap™ technology allows stable cleaning without space constraints or user intervention.

In particular, the X60 series is Dreamy's flagship lineup this year, and it plans to establish itself as a key product to target the premium robot vacuum cleaner market in earnest.

In addition, new products such as water purifiers and air purifiers will be unveiled for the first time in Korea. The water purifier is Dreamy's first product to be released in Korea, and three out of four air purifiers consist of unreleased models. All of these products are set to be released in Korea in the first half of this year, and through this, the product portfolio that has been expanded in the global market will be expanded in earnest in the domestic market.

In addition, various participatory programs such as hair styling demonstrations, QR stamp tour events, and photo kiosks will be operated. In the Personal Care Zone, experts conduct styling demonstrations and provide experience-oriented brand experiences.

"This pop-up store goes beyond directly experiencing the technology of the X60 series, and it is the first time to introduce the AI-based smart home ecosystem that Dreamy aims for to domestic consumers," a Dreamy official said. "We will continue to provide a smart life with connectivity and intelligence through various product lines."

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*This content was translated by AI.