Hyundai Boulder Concept Car Makes Surprise Appearance At 2026 New York Auto Show 'Galloper Reminds'

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Hyundai Motor unveiled the world's first SUV design research model "Boulder Concept" that applied the brand's first body-on-frame architecture at the New York International Auto Show in 2026. The concept model is an SUV-type trailer that presents the design direction of Hyundai Motor's mid-sized pickup truck, which is scheduled to be introduced by 2030, targeting the U.S. market.

It is designed to reflect the needs of U.S. consumers who value authentic off-road driving and towing and transportation capabilities. The "Art of Steel" design philosophy, the basis of the Boulder concept, was inspired by Hyundai Steel's steel technology, embodying the firmness and flexibility of steel with a sculptural and functional aesthetic, and the exterior was treated with a liquid titanium finish.Vertical silhouettes and upright greenhouse designs secure visual presence and driver vision, while safari-style anchorage windows on the ceiling provide a sense of openness. It is equipped with 37-inch mud-trein tires to secure high ground height, off-road entry and exit angles, and has a double hinge rear tailgate that opens in both directions and an electric drop-down rear window for convenience in loading.

The indoor space adopts physical knobs and buttons in consideration of the harsh driving environment, uses highly durable materials, and has variable interiors such as fold-out tray tables that allow work or dining during outdoor activities.Through its Boulder concept, Hyundai Motor stated that its upcoming body-on-frame vehicles will be designed in the U.S., developed in accordance with the U.S. environment, and produced in the U.S. using Hyundai Motor's U.S.-made steel.

"Body-on-frame vehicles play a pivotal role in U.S. business and adventure," said President Jose Muñoz, expressing his commitment to compete in the mid-size pickup truck segment, one of 36 new cars to be put into the North American market by 2030. President Randy Parker also explained, "This concept model shows the vision of a pickup truck that is being developed with the expectations and lifestyle of U.S. customers at its core." The Boulder concept represents the performance, functional value, and North American market strategy of Hyundai Motor's future mid-sized pickup trucks.

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*This content was translated by AI.View Original