*This content was translated by AI.
Orion announced on the 21st that it is launching four 'Barbecue Limited Edition' products developed in collaboration with barbecue cooking expert Chef Yoo Young-wook.
This limited edition was planned to allow people to enjoy the representative menu 'barbecue'—typically savored during outdoor spring activities such as camping or picnics—in their daily lives with ease. In particular, the collaboration with Chef Yoo Young-wook, who gained widespread recognition by appearing on a globally popular cooking competition program, adds depth to the flavor. The signature recipes of the renowned chef, who is often difficult to book, are tailored to the unique characteristics of each product: the four-layer texture of Kobuk Chip, the clean taste of Yikgam, and the V-cut cross-section of Swing Chip.
'Kobuk Chip Barbecue & Chimichurri Sauce Flavor' is the first product in the Kobuk Chip brand to include a squeezable sauce. It enhances the rich barbecue flavor by adding smoky notes and sweet maple syrup to the four-layer crispy texture. Inside the bag, authentic South American 'chimichurri sauce' featuring aromatic herbs and refreshing vinegar is included; simply squeeze and mix lightly to enjoy the smokiness of the barbecue harmoniously with the freshness of the sauce.
'Dip-and-Eat Yikgam' is offered in two varieties: 'Chimichurri Sauce Flavor' and 'Smoky Whole Grain Mustard Sauce Flavor'. Made with real meat pieces and seasoned with BBQ seasoning, it replicates the taste and color of actual barbecue. It offers a wide range of choices to suit individual preferences, featuring two distinct flavors: the refreshing chimichurri sauce and the smoky whole grain mustard sauce, which combines pungent whole mustard seeds with smoky notes.
'Swing Chip Barbecue Galbi Ramen Flavor' is characterized by its recreation of the taste of 'Galbi Ramen', the final course in the signature menu of the Yoo Young-wook Barbecue Research Institute. The unique V-cut grooves of Swing Chip have been designed 1.6 times deeper than before to intensify the umami of Galbi Ramen infused with smoky barbecue, while vegetable flakes have been added to enhance visual appeal.
Chef Yoo Young-wook stated, "To capture the authentic smoky aroma of barbecue in snacks, I concentrated all my expertise throughout the entire process, from flavor design to seasoning and sauce development." He added, "I hope consumers will experience the special culinary joy of Orion's popular snacks infused with the philosophy of the Yoo Young-wook Barbecue Research Institute."
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*This content was translated by AI.
