P&P Advisory and Modular Management Sign Exclusive Domestic Partnership for 'PALMA'

*This content was translated by AI.

On the 29th, PLM and modular design consulting firm P&P Advisory announced that it has signed an exclusive domestic distribution partnership for the product architecture-based platform 'PALMA' with Modular Management, a design consulting firm headquartered in Sweden.

PALMA is a platform that goes beyond a simple product data management tool, integrating and managing product information, design information, and sales information scattered within a company into a single structured information model centered on Product Architecture. Through this, companies can connect product specification definitions, module configurations, option rules, and market requirements into a consistent system, and establish a data-driven decision-making system throughout the entire process from product development to sales, production, and service.

Through this partnership, P&P Advisory will exclusively handle PALMA's domestic marketing, sales, and implementation services. It will expand its business scope to include the area of integrated solutions based on product architecture by combining its existing PLM, reference data, and modular design consulting capabilities.

P&P Advisory Yoo Yeong-jin (CEO) stated, "PALMA is not a solution that replaces PLM, but rather a solution that integrates and complements it, serving as a reference data orchestrator that connects and structures data generated from various systems within a company centered on product architecture." He added, "The core advantage is that it enables companies to move beyond merely managing product complexity to structurally designing their operations, significantly enhancing the capabilities of existing PLM." He further explained, "PALMA will provide practical solutions for companies whose profitability has declined due to increasing product diversity or for companies struggling with decision-making due to data disconnection between systems. It will be a crucial turning point for manufacturing companies pursuing a modular-based product strategy."

Johan Källgren, Vice President of Partnerships at Modular Management, said, "P&P Advisory is the optimal partner in the Korean market that possesses both the industry expertise and the understanding of the market and technology that we were looking for. Through close cooperation between the two companies, we will support Korean manufacturing companies in strengthening their competitiveness in the global market."

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*This content was translated by AI.