*This content was translated by AI.
Audi Korea has selected actor Lee Byung-hun as the brand ambassador for its newly launched vehicle, "The New Audi A6." This decision aims to broaden customer interest in the new car released in Korea. It also seeks to effectively convey the premium values and progressive technologies that the brand aspires to.
Actor Lee Byung-hun has established a unique position through a solid filmography and profound acting skills. He enjoys public trust thanks to his charismatic and dignified image. Lee Byung-hun will begin his activities with a TV advertising campaign to be released on May 20, 2026. Through this, he plans to highlight the vehicle's progressive design and its presence as a premium business sedan.
Audi Korea's "The New Audi A6" has improved aerodynamic design to ensure driving efficiency and quietness. Mild HYBEri Drive Plus (MHEV Plus) technology has been applied to the diesel model. This technology enables economical and quiet driving. An intuitive digital interface is installed inside. The interior space is configured to be luxurious and comfortable, comparable to a business lounge. Audi Korea plans to carry out various brand communications in addition to the TV advertising campaign. The company intends to continuously communicate the vehicle's excellent product quality alongside brand ambassador Lee Byung-hun.
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*This content was translated by AI.
