Han Sung Motors Opens Popup Store at Yeoju Shinsegae Simmon… Mercedes-Benz Exhibition, Consultation, and Free Goods

*This content was translated by AI.

Han Sung Motors has opened a popup store at Shinsegae Simmon Yeoju Premium Outlet to expand its customer touchpoints. The popup store will operate for approximately three months from May 13 to August 12 and is located in the West Luxury Plaza, which houses world-class luxury brands.

Through the popup store, Han Sung Motors offers various programs to allow customers visiting the premium outlet to naturally experience the Mercedes-Benz brand and services while enjoying shopping and leisure. The store operates services covering the entire automotive lifecycle, including vehicle exhibitions, new car consultations, test drives, exhibitions and sales of Mercedes-Benz accessories and collections, used car purchases, and trade-in consultations.

Customers can conveniently receive consultations for both vehicle purchases and sales in one place. Han Sung Motors emphasized that it has expanded brand touchpoints into customers' daily lives, moving beyond the traditional method of visiting showrooms. Additionally, it introduced a 'One-stop Customer Journey,' providing an integrated service that connects the entire process from pre-purchase consultation to vehicle management, sale of owned vehicles, and repurchase of new cars into a single flow.

To commemorate the opening, official Mercedes-Benz goods will be given to consultation customers, and customers who purchase a Mercedes-Benz vehicle through a trade-in will receive an additional compensation benefit of 1 million won. A 200,000 won discount on Han Sung Motors' warranty extension program and Shinsegae Premium Outlet membership benefits are also available.

Kim Marco stated, "This popup store is a new attempt to go one step further than customers visiting showrooms to purchase vehicles, by having the brand directly come to customers' daily lives." He added that the company will continue to expand various touchpoints connected to customers' lifestyles and provide differentiated customer experiences throughout the entire process from vehicle purchase to management and repurchase.

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*This content was translated by AI.