SK Group, including Choi Tae-won (Chairman), convenes 'New Icheon Forum' with executives and employees... intensive discussion on 'AX strategy'

*This content was translated by AI.

SK Group will bring together its executives and employees for an intensive discussion to prepare response measures that not only ensure survival but also secure leadership in the rapidly changing AI era.

SK Group announced on the 10th that it will hold the '2026 New Icheon Forum' from the 11th to the 13th at the SKMS research institute in Icheon, Gyeonggi Province, under the theme 'Disruptive Innovation Brought by AI: Transition to Daejeon-centered Management'.

SK Group Chairman Choi Tae-won, Senior Vice Chairman Choi Jae-won, SK Group CEO Choi Changwon, and top executives of major member companies, among others, are expected to attend, totaling around 50 executives.

The New Icheon Forum is a newly integrated event combining the 'Management Strategy Meeting', where SK executives have intensively discussed group strategy, and the 'Icheon Forum', where discussions are led by SK members. This marks the first time the forum is being held this year. SK Group plans to institutionalize the New Icheon Forum annually in June.

SK Group has traditionally held its Management Strategy Meeting around June each year, where key executives gather to review the business environment and discuss survival and growth strategies at the group level. In August, the Icheon Forum is held, where SK members and domestic and international experts jointly conduct intensive discussions on global industry trends, innovative technologies, and future business directions.

This integration stems from a grave sense of crisis that 'failure to keep up with the development of AI will jeopardize future survival.' It is based on the judgment that the existing discussion structure cannot flexibly respond to such changes in the 'speed race' where the cycle of AI technology change is becoming extremely short.

At this forum, SK executives and members will share the recognition that the current moment, when the AI era is fully unfolding, is a golden time to accelerate the group's response speed, and plan to intensively discuss response strategies and execution roadmaps.

The forum is structured so that on the first day, executives hold an intensive discussion to establish a foundation for AI-related deliberations, and on the second day, members voice their sincere opinions on AX and continue the discussion. On the final day, executives will consolidate their consensus on accelerating AX based on the intense two-day discussions and conclude the event.

An SK official stated, "Based on a shared understanding with members, we will accelerate the transition to Daejeon-centered management."

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*This content was translated by AI.