"More thrilling!" Lotte Chilsung Beverage unveils 'Pepsi Extra Fizz' with enhanced carbonation

*This content was translated by AI.

Lotte Chilsung Beverage announced on the 17th that it is launching a new product, 'Pepsi Extra Fizz,' which features significantly enhanced carbonation.

The company stated that it introduced this new product to provide a differentiated drinking experience characterized by a thrilling and long-lasting carbonation sensation felt from the first sip, reflecting consumer demand for rich carbonation and a refreshing feeling.

'Pepsi Extra Fizz' applies Pepsi's proprietary special technology to form fine carbonation bubbles, ensuring the carbonation sensation lasts longer. The product upgrades the carbonation content while preserving the original refreshing taste unique to Pepsi. Its key feature is that the thrilling carbonation sensation persists from the moment the can is opened until the very last sip.

Additionally, this new product contains approximately 30% less sugar and calories compared to the original Pepsi. It considers the balance of taste, refreshment, and calories, allowing consumers to enjoy it lightly and without burden anytime, anywhere.

The packaging maximizes visual refreshment with an image of carbonation bubbles bursting on the front of the label. The label features the text 'EXTRA FIZZ' at the bottom and 'Sugar & Calories 30% DOWN' at the top, allowing consumers to intuitively understand the product's lighter attributes despite its powerful carbonation.

'Pepsi Extra Fizz' will be released in two sizes: 355mL cans and 500mL PET bottles. It will be available at Lotte Chilsung Beverage's online direct mall 'Chilsung Mall,' other online shopping malls, and major department stores and convenience stores nationwide.

A Lotte Chilsung Beverage official said, "We introduced this new product to meet the needs of consumers who prefer the inherent thrill of carbonation while also wanting lower calories." The official added, "This product will bring the joy of carbonation bursting in the mouth with an upgraded carbonation sensation this summer, helping to cool down the heat."

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*This content was translated by AI.