Cully reports 55% surge in June sales of 'convenience fruit'.. "Enjoy summer fruits conveniently"

*This content was translated by AI.

Cully announced on the 8th that sales of its 'convenience fruit' category increased by 55% year-on-year in June. This represents a 41% increase compared to May.

Convenience fruits are products delivered with peels and seeds pre-removed and packaged in small portions, allowing them to be eaten as-is without additional preparation. They have gained popularity for meeting the needs of one- or two-person households.

Cully is offering convenience fruit versions of large, difficult-to-peel fruits such as watermelon, pineapple, and melon.

The popularity of watermelon, a representative summer fruit, stands out particularly. Since the beginning of this year, Cully has actively expanded its product lineup by diversifying the sizes and varieties of 'sliced watermelon' products, including 'half watermelon without peel,' 'sliced black mango watermelon,' and 'sliced black rice watermelon,' all with peels completely removed and cut to desired portions.

According to a Cully official, as a result of diversifying the sizes and varieties of watermelon, a representative summer fruit, and actively expanding its product lineup, sales related to watermelon in June surged by approximately 74% year-on-year.

Additionally, the 'Cully Only' convenience fruit product line, available exclusively at Cully, continues to expand. The company introduced differentiated LINE-ups this year, such as 'One Cup Peanut Pl,' which combines peanut butter and apples, and 'Ready-to-Eat Peeled Avocado Half-Cut' in vacuum packaging, broadening the range of choices.

Frozen fruits are also popular due to their low storage burden and convenience. Since expanding the number of products by more than 20% year-on-year this year, sales have increased by nearly 40%. Led by 'Frozen Blueberries (U.S.) 1.5kg,' which saw a 172% increase in sales, various frozen blueberry product lines drove overall growth.

Cully's curation capabilities also contributed to the success. The 'Organic Seedless Table Grape' from the premium fresh food specialty hall 'The Purple Selection' was a seasonal limited product available only in early summer. With no seeds and edible peels, it gained significant popularity. Sales in May and June surged by 171% compared to the same period last year.

A Cully official stated, "During the hot summer season, there has been a significant increase in customers seeking convenience fruits that can be eaten immediately without tedious preparation." The official added, "Based on Cully's unique curation and full cold chain capabilities, we will provide the freshest and most satisfying shopping experience even in the height of summer."

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*This content was translated by AI.