* Translated by AI

Starnews

Deutsche Automobil Vice Chairman Kwon Hyuk-min says, "We will introduce the Aston Martin Personalization Program"

Published:

Kim gyeong-soo

*This content was translated by AI.

Kwon Hyuk-min, Vice Chairman of Deutsche Automobil Group
Kwon Hyuk-min, Vice Chairman of Deutsche Automobil Group

As Britannia Auto, the official importer of the British sports car brand Aston Martin, unveiled for the first time in Korea three high-performance 'S' LINE models, Kwon Hyuk-min of Britannia Oh To (CEO) outlined the significance of this event and future operational directions.

At the launch event held on the 24th at the Seoul Aston Martin showroom, Kwon Hyeok-min (CEO) stated, "This event marks the first introduction of Aston Martin's S LINE lineup to Korea," adding, "Through three models with distinct characteristics—luxury SUV, sports car, and super tourer—we are able to more concretely demonstrate the direction of performance that Aston Martin pursues."

Aston Martin DBX S
Aston Martin DBX S

Continuing, Kwon (CEO) emphasized plans to expand customized services for Korean customers. He said, "Britannia Auto plans to continuously expand customer touchpoints so that domestic clients can broadly experience Aston Martin's bespoke personalization program 'Q by Aston Martin,' which allows them to configure not only the design and technology of each model but also exterior colors, interior materials, finishes, and various other elements according to their personal preferences."

The high-performance 'S' LINE lineup unveiled today consists of three models: DBX S, Vantage S, and DB12 S. All three models share a common 4.0L V8 twin-turbo engine. Their distinguishing feature lies not merely in increased output but in comprehensive improvements to powertrain responsiveness, chassis dynamics, aerodynamic performance, and weight reduction, thereby strengthening driver-centric performance. Maximum outputs are 727PS for the DBX S, 680PS for the Vantage S, and 700PS for the DB12 S.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.

Recommended News

Editor’s Pick

Latest in Business & Lifestyle