Awha Home, together with actor Yoon Kyung-ho, launches "Serious About Meals"

*This content was translated by AI.

Awha Home has selected Yoon Kyung-ho as its model and unveiled the new brand campaign for On The Go titled "Serious About Meals" on the 28th.

The slogan of this campaign is "Serious About Meals." It is a double entendre that simultaneously incorporates "jinji," an honorific term for rice, and "jinjihatim," meaning seriousness or attitude.

In line with this campaign, Awha Home has also refreshed the On The Go packaging. Applying the new copy "People who eat well choose On The Go," the brand aims to position frozen meals not merely as convenient food sought during busy times, but as a proper meal enjoyed in daily life.

An Awha Home official, speaking via telephone with this newspaper, stated, "We selected Yoon Kyung-ho as our model because he can naturally convey the campaign's message of playfully addressing the weightiness of 'jinji' and fits well with the On The Go image."

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*This content was translated by AI.