Lotte Wellfood to significantly expand snack brand merchandise through second collaboration with idus

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As companies recently ramp up their efforts in "collaboration merchandise" marketing to add freshness to their brands and broaden consumer touchpoints in everyday life, Lotte Wellfood is drawing attention with its unique collaboration.

Lotte Wellfood announced on the 13th that it has partnered with the handmade lifestyle platform "idus" to unveil an original lineup of merchandise reinterpreting popular snack brands. This collaboration can be seen as aligning with the recent marketing trend of companies seeking to permeate consumers' overall lifestyles beyond the traditional food sector.

The products will be released in two waves on the 13th and the 27th. First, on the 13th, a variety of merchandise was launched, including △Pepero bookmarks, △Pepero patchwork card wallets, △Gana pointed keychains, △Gana earphone cord holders, △Jjang Shyo Shyo rings, △Jjang Shyo cups, △Chal-ttong Pie wax-root slime, △Lotte Sandwich picnic bap-ji (wrapping cloths), △Lotte Sandwich mirror keychains, △Lotte Sandwich clickers, and △Lotte Sandwich mail/can openers. On the 27th, additional items such as △Chik-chok AirPods cases, △Jjang Shyo rulers, and △Chal-ttong Pie clickers will be released to continue the fun of the collaboration.

The first round of collaboration merchandise conducted in May sold approximately 8,200 units by September, recording high sales performance. In response to this favorable reception, Lotte Wellfood expanded its collaboration merchandise from the existing 10 items to 16, allowing consumers to enjoy the brand in a wider variety of ways.

A Lotte Wellfood official stated, "As corporate merchandise has recently established itself as a culture beyond simple giveaways, we hope consumers will feel the joy of experiencing the brand anew in their daily lives."

Limited-edition, unique merchandise with high collectible value is also noteworthy for its ability to stimulate the desire to own among consumers, particularly the MZ generation, thereby driving spontaneous sharing and viral effects.

Meanwhile, Lotte Wellfood is drawing attention for consistently pursuing unique cross-industry collaboration marketing that breaks down boundaries between different sectors. In addition to this idus partnership, the company has launched "Lotte Gum" featuring poets' verses printed on gum wrappers in collaboration with the publisher "Bookk."

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*This content was translated by AI.View Original