Kim Hye-yoon's New Horror History: 'Sal-mok-ji' Holds Box Office No. 1 for 21 Consecutive Days

*This content was translated by AI.View Original

Horror film 'Sal-mok-ji' has surpassed 2 million viewers and maintained the No. 1 box office position for 21 consecutive days.

According to the Korea Film Council's integrated ticketing system on the 29th, 'Sal-mok-ji' drew 51,186 viewers on the 28th. The cumulative audience count stands at 2,076,845.

Since its release on the 8th, 'Sal-mok-ji' has held the top spot in the overall box office for a remarkable 21 days until the 28th. 'Sal-mok-ji' has made history by becoming the film released in 2026 that has held the No. 1 box office position for the longest duration since its release date. Additionally, 'Sal-mok-ji' holds the second-longest consecutive run at No. 1 in the box office this year, following 'The King and the Clown'.

Previously, 'Sal-mok-ji' surpassed 2 million viewers on the 27th. This marks the highest box office score for the horror genre since the pandemic and is the first time a horror film has reached the 2nd million viewer milestone in eight years since 'Gonjiam'.

Having never relinquished the No. 1 box office position since its release, 'Sal-mok-ji' has sparked a horror phenomenon in theaters and, by drawing 2 million viewers, has demonstrated its strong box office power without any decline.

As the film enters its fourth week of release in late April, with an increase in Gen Z audiences (1020 generation) who will visit theaters more actively after midterms, the box office dominance of 'Sal-mok-ji', which has received overwhelming support from the Gen Z generation, is expected to continue.

Meanwhile, 'Sal-mok-ji' is currently screening to great acclaim in theaters nationwide.

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*This content was translated by AI.View Original