No. 1 TWS, No. 2 ILLIT, No. 3 Kiki.

*This content was translated by AI.

• Brand reputation of new idol group, January 2026

According to the big data analysis of the brand reputation of the new idol group in January 2026, it was analyzed in the order of No. 1 TWS (Tuers), No. 2 ILLIT (ILLIT), and No. 3 Kiki (KiiiKiii).

The Korea Corporate Reputation Research Institute extracted 10,157,074 new idol group brand big data from December 1, 2025 to January 1, 2026 to analyze new idol group brand reputation big data. Compared to 9,873,579 new idol group brand big data in December, it is up 2.87%.

The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Through the analysis of brand reputation of new idol groups, it is possible to measure positive negative evaluation of idol group brands, media interest, and consumer interest and communication volume. Qualitative evaluation of brand reputation monitors was also included.

Brand Reputation of New Idol Group analyzed the brand reputation index by measuring the consumer's participation index, media index, communication index, and community index for new idol group brands by analyzing brand categories that integrated boy groups and girl groups. New idol groups conducted big data analysis on idol groups that debuted after 2023.

In January 2026, the 30th place in the brand reputation of the new idol group was analyzed in the order of Tours, ILLIT, Kiki, Cortis, Baby Monster, Hearts to Hearts, X-Love, Alpha Drive One, Izuna, Kick Flip, 9, Miyao, Lisenne, Cats Eye, Idit, Eunice, Eight, Artemis, Baby Doncry, Nexge, Horizon, Nowadays, Say My Name, Supia, Genius, Lost, Close Your Eyes, Kiras, B-Boyz, and A1.

The brand of Tours (Shin Yoo, Do Hoon, Youngjae, Hanjin, Jihoon, and Kyungmin), which ranked first in the brand reputation of the new idol group, was analyzed as 1,073,422, with the participation index of 133,868 media index of 194,946 communication index of 394,982 community index of 394,627. Compared to the brand reputation index of 689,041, it rose 55.78%.

The second and ILLIT brands (Yoona, Minju, Mocha, Wonhee, and Iroha) were analyzed with a brand reputation index of 1,033,591, with a participation index of 136,514 media index of 195,149 communication index of 441,148 community index of 260,780. Compared to the brand reputation index of 590,496 in December, it rose 75.04%.

The 3rd place was Kiki (Jiyu, Isol, Sui, Haum, Kiya) brand with a participation index of 151,009 Media Index of 290,797 Communication Index of 215,436 Communication Index of 272,687 and a brand reputation index of 929,929. Compared to the brand reputation index of 1,066,320 in December, it fell 12.79%.

The 4th place, Cortis (Martin, James, Joo Hoon, Sung Hyun, Geonho) brand, was analyzed as 921,943, with the participation index of 246,078 media index of 215,641 communication index of 339,720 community index of 120,504. Compared to the brand reputation index of 982,619 in December, it fell 6.17%.

In fifth place, the Baby Monster brand (Luka, Parita, Asa, Ahyun, Lammy, Laura, and Chiquita) was analyzed at 668,909 with the participation index of 127,008 media index of 172,995 communication index of 226,711 community index of 142,195. Compared to the brand reputation index of 573,549 in December, it rose 16.63%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "In January 2026, the Tours (Shin Yoo, Do Hoon, Youngjae, Hanjin, Jihoon, and Kyungmin) brand ranked first in the brand reputation ranking of new idol groups. Analysis of brand categories of new idol groups showed an increase of 2.87% compared to 9,873,579 brand big data of new idol groups in December. According to the detailed analysis, brand consumption fell 0.67% and brand issues rose 8.29%, brand communication rose 2.41%, and brand diffusion rose 0.58%."

"The Tours brand, which ranked No. 1 in the brand reputation of a new idol group in January 2026, showed 'warm, romantic, and cool' in the link analysis, and 'Antal Challenge, Broadcasting Entertainment Awards, and Japanese performances' were high in the keyword analysis." In the positive negative ratio analysis, the positive ratio was recorded at 86.12 percent," he added.

New Idol Group Brand Reputation In January 2026, Tours, ILLIT, Kiki, Cortis, Baby Monster, Hearts to Hearts, X-Love, Alpha Drive One, Izuna, Kick Flip, 9, Miyao, Lisenne, Cats Eye, Idit, Eunice, Eight, Artemis, Baby Doncry, Nexge, Horizon, Nowardays, Say My Name, Supia, Genius, Lost, Close Your Eyes, Kiras, B-Boyz, A1, Candy Shop, Hits, Burby, Lunate, Newbit, IfEye, Tracer, VVS, Big Ocean, Big Ocean,

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*This content was translated by AI.