No. 1 BTS, No. 2 EXO, No. 3 Stray Kids.

*This content was translated by AI.

• Boy Group Brand Reputation January 2026

According to the analysis of big data in January 2026 of boy group brand reputation, it was analyzed in the order of 1st place, BTS 2nd place, and EXO 3rd place, Stray Kids.

The Korea Enterprise Reputation Research Institute measured 54,340,762 boy group brand big data measured from December 10, 2025 to January 10, 2026, and measured the participation index, media index, communication index, and community index for boy group brands through consumer behavior analysis. Compared to the 60,343,246 boy group brand big data in December, it is down 9.95%.

The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Boy group brand reputation analysis can measure negative evaluation of boy groups, media interest, and consumer interest and communication. The recommendation data of brand reputation in which consumers participated is also included as a weight.

In January 2026, boy group brand reputation ranking 30th was analyzed in the order of BTS, EXO, Stray Kids, Seventeen, Big Bang, Tours, Cortis, X-Love, Super Junior, NCT, SHINee, ENHYPEN, Wanna One, BTOB, ATEEZ, THE BOYZ, MONSTA X, 2PM, INFINITE, TREASURE, TVXQ, ASTRO, BOY NEXT DOOR, HIGHLIGHT, Kick Flip, Zero Base One, Rise, B1A4, TOMORROW X TOGETHER, and Alpha Drive One.

The BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand, which ranked first in the boy group brand reputation, was analyzed to be 7,976,571 with the participation index of 129,465 media index of 918,043 communication index of 2,595,623 community index of 4,333,440. Compared to the brand reputation index of 6,827,202 in December, it rose 16.84%.

The second-ranked EXO brand (Suho, Chanyeol, Kai, D.O., Baekhyun, Sehun, Xiumin, Chen, and Ray) was analyzed at 5,184,344, with the participation index of 235,846 media index of 1,276,426 communication index of 1,480,487 community index of 2,191,585. Compared to the brand reputation index of 2,999,184 in December, it rose 72.86%.

The third-ranked Stray Kids (Bangchan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N) brand was analyzed with a brand reputation index of 3,553,553, with a participation index of 96,722 media index of 458,794 communication index of 1,495,935 community index of 1,502,102. Compared to the brand reputation index of 5,477,864 in December, it fell 35.13%.

The fourth, Seventeen (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, Dokyeom, Mingyu, The8, Seungkwan, Vernon, and Dino) brand was analyzed as 3,367,053, with the participation index of 83,638 Media Index 477,834 Communication Index 1,396,335 Community Index 1,409,246. Compared to the brand reputation index of 4,846,859 in December, it fell 30.53%.

Big Bang (G-Dragon, Taeyang, Daesung) brand ranked fifth with a brand reputation index of 2,098,395, with a participation index of 38,648 media index of 361,646 communication index of 900,537 community index of 797,565. Compared to the brand reputation index of 1,751,295 in December, it rose 19.82%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of the analysis of big data in January 2026, the BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand ranked first. The boy group brand category is down 9.95% compared to 60,343,246 boy group brand big data in December. According to the detailed analysis, brand consumption rose 6.20%, brand issues fell 29.23%, brand communication fell 6.85%, and brand diffusion fell 0.32%, according to the reputation analysis.

"The BTS brand, which ranked No. 1 in big data analysis in January 2026, was highly analyzed as 'Come back, thank you, and wait' in the link analysis." In the keyword analysis, "Full Comeback, Run BTS, March 20" was highly analyzed. In the positive negative ratio analysis, the positive ratio was analyzed at 92.86%. According to the detailed analysis of BTS's brand reputation, brand consumption rose 17.17 percent, brand issues fell 32.69 percent, brand communication rose 12.12 percent, and brand diffusion rose 42.65 percent, according to the brand big data analysis.

Boy Group Brand Reputation January 2026 analysis includes BTS, EXO, Stray Kids, Seventeen, Big Bang, Tours, Cortis, X-Love, Super Junior, NCT, SHINee, ENHYPEN, Wanna One, BTOB, ATEEZ, THE BOYZ, MONSTA X, 2PM, Infinite, Treasure, TVXQ, Astro, Boy Next Door, Highlight, Kick Flip, Zero Base One, Rise, B1A4, TOMORROW X TOGETHER, Alpha Drive One, VIXX, VERIVERY, EVEN, BLOCKBY, 9, CRAVITY, Pentagon, SF9, WINNER, Se

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*This content was translated by AI.