1st place BTS, 2nd place BLACKPINK, 3rd place IVE.

*This content was translated by AI.

• Idol Group Brand Reputation January 2026

According to the analysis of big data in January 2026 of idol group brand reputation, it was analyzed in the order of 1st place, BTS 2nd place, and BLACKPINK 3rd place, iB.

The Korea Corporate Reputation Research Institute extracted 80,379,475 idol group brand big data from December 15, 2025 to January 15, 2026 to analyze idol group brand reputation big data. Compared to the idol group brand big data of 82,834,932 in December, it decreased by 2.96%.

The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Through the analysis of idol group brand reputation, it is possible to measure positive negative evaluation of idol group brands, media interest, and consumer interest and communication volume. Qualitative evaluation of brand reputation monitors was also included.

Idol Group Brand Reputation analyzed the brand reputation index by measuring the consumer's participation index, media index, communication index, and community index in the idol group brand by analyzing the brand category that integrated the boy group and the girl group.

In January 2026, the 30th place in the Idol Group brand reputation was analyzed in the order of BTS, Blackpink, iB, EXO, Seventeen, Espa, Twice, Stray Kids, Mamamoo, Big Bang, Red Velvet, Oh My Girl, THE BOYZ, ENHYPEN, Apink, Super Junior, Wanna One, (G)I-DLE, Cortis, Le Seraphim, NCT, BTOB, SHINee, Kiki, Tours, Rise, NMIX, WJSN, ILLIT, and ATEEZ.

The BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand, which ranked first in the idol group's brand reputation, was analyzed as 7,665,021 with the participation index of 285,220 media index of 684,638 communication index of 4,184,045 community index of 4,511,118. Compared to the brand reputation index of 6,221,966 in December, it rose 23.19%.

In second place, the Black Pink (Jisoo, Jennie, Rosé, Lisa) brand was analyzed at 5,260,330, with the participation index of 185,848 media index of 323,871 communication index of 825,872 community index of 3,924,739. Compared to the brand reputation index of 3,744,572 in December, it rose 40.48%.

The third, Ive (Ahn Yu-jin, Autumn, Ray, Jang Won-young, Liz, Lee Seo) brand was analyzed as 4,698,168 with the participation index of 165,914 media index of 285,917 communication index of 1,081,005 community index of 3,165,332. Compared to the brand reputation index of 4,930,558 in December, it fell 4.71%.

The 4th place EXO (Suho, Chanyeol, Kai, D.O., Baekhyun, Sehyun, Xiumin, Chen, and Ray) brand was analyzed as 4,359,274 with the participation index 337,414 media index 754,142 communication index 1,030,782 community index 2,236,935. Compared to the brand reputation index of 3,126,993 in December, it rose 39.41%.

The fifth, Seventeen (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, The8, Mingyu, Dokyeom, Seungkwan, Vernon, and Dino) brand was analyzed as 3,648,163 with the participation index of 119,658 media index of 308,071 communication index of 1,136,101 community index of 2,084,334. Compared to the brand reputation index of 4,502,966 in December, it fell 18.98%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "In January 2026, the BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand ranked first in the idol group brand reputation ranking. When looking at the idol group brand category, it decreased by 2.96% compared to 82,834,932 idol group brand big data in December. According to the detailed analysis, brand consumption rose 9.68%, brand issues rose 6.50%, brand communication fell 13.82%, and brand diffusion fell 0.06%, according to the reputation analysis.

"The BTS brand, which ranked first in the idol group's brand reputation in January 2026, came out high on 'Comeback, Existence, Waiting' in the link analysis, and 'March 20, Full Group, World Tour' was high in the keyword analysis." In the positive negative ratio analysis, it recorded a positive ratio of 92.74%," the brand said.

January 2026 Idol Group Brand Reputation Big Data Analysis is based on BTS, Blackpink, iB, EXO, Seventeen, Espa, Twice, Stray Kids, Mamamoo, Big Bang, Red Velvet, OH MY GIRL, THE BOYZ, ENHYPEN, Apink, Super Junior, Wanna One, (G)I-DLE, Cortis, Le Seraphim, NCT, BTOB, SHINee, Kiki, Tours, Rise, NMix, Cosmic Girls, ILLIT, ATEEZ, Baby Monster, Billy, Weekly, Hearts to Hearts, Monsta X, Triple S, Infinite, Highlight, 2 It was done by brand big data reputation analysis on kickflip.

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*This content was translated by AI.