JYP Entertainment's Chinese subsidiary JYP CHINA, CJ ENM-Tent Music, and China-based joint venture 'ONECEAD' were established

*This content was translated by AI.

JYP Entertainment's Chinese subsidiary JYP CHINA has joined hands with CJ ENM and Tencent Music Entertainment.

NCC Entertainment, co-founded by JYP CHINA, a Chinese subsidiary, and Tencent Music Entertainment (hereinafter referred to as TME), China's largest music platform, will establish ONCEAD, a joint venture with global IP powerhouse CJ ENM.

Rawd is a joint venture that combines JYP Entertainment's motto, "Leader in Entertainment," and CJ ENM's core value, "ONLYONE," and aims to lead the growth and expansion of next-generation artists who will lead the global market. Source is expected to build a portfolio of music production, performance, and MD centered on artist management and gradually expand its music business.

Earlier, JYP CHINA created BOY STORY through NCC Entertainment, a joint venture established with TME. Boy Story was the first group to be born based on JYP's localization strategy, Globalization by Localization, and was active by hosting various music activities and local showcase tours.

Based on JYP CHINA's own experience in producing and managing Boy Story, the launch of Wonjod is expected to create synergy between CJ ENM's content and music production capabilities, TME's local infrastructure and network. Rawd is in charge of the management of MODYSSEY, a global boy group selected from the original survival <PLANET C: HOME RACE> (Planet C: Home Race) of the global content platform Mnet Plus.

Meanwhile, Rawd plans to gradually strengthen its competitiveness in the global artist business centered on the Chinese region.

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*This content was translated by AI.