No. 1 ILLIT Wonhee, No. 2 TWS Jihoon, No. 3 Cortis Keonho.

*This content was translated by AI.

• New idol's individual brand reputation. February 2026

According to the big data analysis in February 2026 of the new idol's individual brand reputation, it was analyzed in the order of 1st place, ILLIT Wonhee, 2nd place, TWS (Tuurs), Jihoon, 3rd place, Cortis Gunho.

The Korea Corporate Reputation Research Institute extracted 4,865,860 individual brand big data for new idols from January 5, 2026 to February 5, 2026 to analyze big data for new idol individual brand reputation. Compared to the 4,503,573 new idol personal brand big data in January, it is up 8.04%.

The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Through the analysis of new idol individual brand reputation, it is possible to measure positive negative evaluation of idol group brands, media interest, and consumer interest and communication volume. Qualitative evaluation of brand reputation monitors was also included.

New Idol Individual Brand Reputation analyzed the brand reputation index by measuring the consumer's participation index, media index, communication index, and community index for new idol individual brands by analyzing brand categories that integrated boy groups and girl groups.

In February 2026, the 30th place in the individual brand reputation of new idols was ILLIT Wonhee, Tours Jihoon, Cortis Gunho, ILLIT Minju, Tours Dohun, ILLIT Yoona, Hatsutu Hearts Ian, Hatsutu Hearts Jiwoo, ILLIT Mocha, Tours Shinyu, ILLIT Iroha, Miyao Anna, Hatsutu Hearts Yuha, Lisenne Woni, Cortis Juhun, Hatsutu Hearts Eina, Hatsutu Hearts Stella, Tours Youngjae, Hatsutu Hearts Carmen, Hatsutu Hearts Yeon, H

The ILLIT Wonhee brand, which ranked first in the individual brand reputation of new idols, was analyzed to have a brand reputation index of 523,296, with a participation index of 132,343 media index of 88,769 communication index of 217,739 community index of 84,445. Compared to the brand reputation index of 365,844 in January, it rose 43.04%.

In second place, the TWS Jihoon brand was analyzed with a brand reputation index of 394,587, with the participation index of 125,849 media index of 86,061 communication index of 117,270 community index of 65,408. Compared to the brand reputation index of 308,396 in January, it rose 27.95%.

The Cortis Gunho brand ranked third with a brand reputation index of 388,667, with a participation index of 51,421 media index of 64,975 communication index of 147,053 community index of 125,218. Compared to the brand reputation index of 280,674 in January, it rose 38.48%.

In fourth place, the ILLIT Democratic brand was analyzed with a brand reputation index of 245,963, with a participation index of 70,052 media index of 49,710 communication index of 62,441 community index of 63,760. Compared to the brand reputation index of 332,365 in January, it fell 26.00%.

In fifth place, the TWS Dohun brand was analyzed with a brand reputation index of 216,643, with a participation index of 67,320 media index of 48,246 communication index of 62,057 community index of 39,020. Compared to the brand reputation index of 308,396 in January, it fell 29.75%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "In February 2026, the ILLIT Wonhee brand ranked first in the individual brand reputation ranking of new idols. Analysis of new idol personal brand categories showed an 8.04% increase compared to 4,503,573 new idol personal brand big data in January. According to the detailed analysis, brand consumption rose 9.91 percent, brand issues rose 12.89 percent, brand communication rose 27.66 percent, and brand diffusion fell 14.40 percent, according to the reputation analysis.

"The ILLIT Wonhee brand, which ranked No. 1 in the brand reputation of new idols in February 2026, showed high 'attractive, pretty, and cute' in the link analysis, and '3 dango-eum, 20 years old, NOT CUTE ANYMORE' in the keyword analysis." In the positive negative ratio analysis, the positive ratio was 87.05 percent, he added.

In the February 2026 analysis of new idol individual brand reputation, ILLIT Wonhee, Tours Jihoon, Cortis Gunho, ILLIT Minju, Tours Dohun, ILLIT Yoona, Hatsutu Hearts Jiwoo, ILLIT Mocha, Tours Shinyu, ILLIT Iroha, Miyao Anna, Hatsutu Hearts Yuha, Lisenne Woni, Cortis Juhun, Hatsutu Hearts Eina, Hatsutu Hearts Stella, Tours Gyeongmin, Tours Youngjae, Hatsutu Hearts Carmen, Hatsutu Hearts Yeon, Hatsutu Hearts Jueun Izuna Yousa-rang, Cats-Eye Yoon Chae, Baby Monster Rami, Identity Lee Chung-myung, Baby Monster Luca, Izuna Coco, Kiki Jiyu, Kiki Sui, Izuna Jeong Sebi, Baby Monster Laura, Kickflip Fairy Tale, Kiki Isol, Kiki-Flip Gyehun, and Cats-Eye Daniela were analyzed.

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*This content was translated by AI.