1st place, BTS, 2nd place, Stray Kids, 3rd place, EXO.

*This content was translated by AI.

• Boy Group Brand Reputation February 2026

According to the analysis of big data in February 2026 of boy group brand reputation, it was analyzed in the order of No. 1 BTS, No. 2 Stray Kids, and No. 3 EXO.

The Korea Corporate Reputation Research Institute measured 60,890,349 boy group brand big data measured from January 7, 2026 to February 7, 2026 through consumer behavior analysis to measure the participation index, media index, communication index, and community index for boy group brands. Compared to 54,340,762 boy group brand big data in January, it is up 12.05%.

The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Boy group brand reputation analysis can measure negative evaluation of boy groups, media interest, and consumer interest and communication. The recommendation data of brand reputation in which consumers participated is also included as a weight.

In February 2026, boy group brand reputation ranking 30th was analyzed in the order of BTS, Stray Kids, EXO, Big Bang, Seventeen, ALPHADRIVEONE, ENHYPEN, THE BOYZ, Cortis, TOURS, Wanna One, NCT, Infinite, ATEEZ, Zero Base One, Super Junior, Astro, Boy Next Door, Monsta X, Highlight, BTOB, IDENTY, SHINee, TVXQ, Kick Flip, ONF, TOMORROW X TOGETHER, VIXX, Rise, and EVEN.

The BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand, which ranked first in the boy group brand reputation, was analyzed as 9,903,378 with the participation index of 147,412 media index of 1,786,972 communication index of 3,361,084 community index of 4,607,910. Compared to the brand reputation index of 7,976,571 in January, it rose 24.16%.

In second place, the Stray Kids (Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N) brand was analyzed as 3,674,527, with the participation index of 66,171 media index of 979,631 communication index of 742,335 community index of 1,886,389. Compared to the brand reputation index of 3,553,553 in January, it rose 3.40%.

The third-ranked EXO brand (Suho, Chanyeol, Kai, D.O., Baekhyun, Sehun, Xiumin, Chen, and Ray) was analyzed at 3,469,533, with the participation index of 126,520 media index of 742,318 communication index of 976,620 community index of 1,624,075. Compared to the brand reputation index of 5,184,344 in January, it fell 33.08%.

The Big Bang brand ranked fourth with a brand reputation index of 2,372,782, with a participation index of 35,401 media index of 566,936 communication index of 913,562 community index of 856,883. Compared to the brand reputation index of 2,098,395 in January, it rose 13.08%.

The fifth, Seventeen (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, Dokyeom, Mingyu, The8, Seungkwan, Vernon, and Dino) brand was analyzed as 2,321,728, with the participation index of 81,515 media index of 556,442 communication index of 861,161 community index of 822,609. Compared to the brand reputation index of 3,367,053 in January, it fell 31.05%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of big data analysis in February 2026, the BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand ranked first. The boy group brand category is up 12.05% compared to 54,340,762 boy group brand big data in January. According to the detailed analysis, brand consumption fell 3.52%, brand issues rose 70.12%, brand communication rose 1.40%, and brand diffusion fell 7.33%, according to the reputation analysis.

"The BTS brand, which ranked No. 1 in big data analysis in February 2026, was highly analyzed as 'return, live broadcast, and love' in the link analysis. In the keyword analysis, "Army, Gwanghwamun Performance, Arirang" was highly analyzed. In the positive negative ratio analysis, the positive ratio was analyzed at 93.49%. According to the detailed analysis of BTS's brand reputation, brand consumption rose 13.86%, brand issues rose 94.65%, brand communication rose 29.49%, and brand diffusion rose 6.33%," according to the brand big data analysis.

Boy Group Brand Reputation In February 2026, BTS, Stray Kids, EXO, Big Bang, SEVENTEEN, ALPHADRIVEONE, ENHYPEN, THE BOYZ, Cortis, TOURS, Wanna One, NCT, Infinite, ATEEZ, Zero Base One, Super Junior, Astro, Boy Next Door, Monsta X, Highlight, BTOB, IDENTIFIC, SHINee, TVXQ, Kick Flip, ONF, TOMORROW X TOGETHER, VIXX, Rise, EVEN, 2PM, TREASURE, SHINHWA, WINNER, VERIVERY, 9, IDIT, CRAVITY

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*This content was translated by AI.