1st place, IVE, 2nd place, BLACKPINK, 3rd place, TWICE.

*This content was translated by AI.

• Girl group brand reputation February 2026

According to the analysis of big data in February 2026 of girl group brand reputation, it was analyzed in the order of 1st place, IVE 2nd place, and BLACKPINK 3rd place, TWICE.

The Korea Enterprise Reputation Research Institute analyzed 45,389,287 brand big data measured from January 8, 2026 to February 8, 2026, and measured the brand reputation index based on the participation index, media index, communication index, and community index for girl group brands. Compared to 52,502,090 girl group brand big data in January, it is down 13.55 percent.

The brand reputation index is an index created through brand big data analysis by discovering that consumers' online habits have a great influence on brand consumption. The girl group brand reputation index can measure negative evaluations of girl groups, media interest, and consumers' interest and communication. Channel analysis of brand reputation monitors was also included.

In February 2026, girl group brand reputation ranking 30th was IVE, BLACKPINK, TWICE, Red Velvet, Aespa, ILLIT, Kiki, Apink, Leceraphim, Oh My Girl, (G)I-DLE, FIFTY, Baby Monster, fromis9, NMIX, Mamamoo, Hearts to Hearts, Hiki, EXID, Triple S, STAC, ITZY, Cosmic Girls, Kepler, Girls' Day, Cats Eye, Izuna, Kiss of Life, LOONA, and Eunice.

The No. 1 IVE brand (Ahn Yu-jin, Autumn, Ray, Jang Won-young, Liz, Lee Seo) was analyzed as 5,190,460 with the participation index of 129,880 media index of 583,283 communication index of 1,642,334 community index of 2,834,962. Compared to the brand reputation index of 4,755,080 in January, it rose 9.16%.

In second place, the Black Pink (Jisoo, Jennie, Rosé, Lisa) brand was analyzed at 4,861,840 with the participation index of 81,056 media index of 871,770 communication index of 1,355,295 community index of 2,553,718. Compared to the brand reputation index of 6,194,975 in January, it fell 21.52%.

The third, TWICE (Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu) brand was analyzed as 3,294,013 with the participation index of 48,620 media index of 975,192 communication index of 688,723 community index of 1,581 and 478. Compared to the brand reputation index of 3,582,007 in January, it fell 8.04%.

Fourth, the Red Velvet (Wendy, Irene, Seulgi, Joy, and Yeri) brand was analyzed at 2,460,197, with the participation index of 37,624 media index of 755,386 communication index of 751,957 community index of 915,230. Compared to the brand reputation index of 3,229,515 in January, it fell 23.82%.

The 5th and Espa (Carina, Winter, Gisele, and Ning Ning) brand was analyzed at 2,078,856, with the participation index of 62,220 media index of 389,293 communication index of 898,946 community index of 728,397. Compared to the brand reputation index of 2,295,839 in January, it fell 9.45%.

Koo Chang-hwan, director of the Korea Enterprise Reputation Research Institute, said, "As a result of the analysis of brand big data of Girl Group's brand reputation in February 2026, IVE (Ahn Yu-jin, Autumn, Ray, Jang Won-young, Liz, and Lee Seo) ranked first. Analysis of girl group brand categories showed a 13.55% decrease compared to 52,502,090 girl group brand big data in January. According to the detailed analysis, brand consumption rose 10.31%, brand issues fell 2.71%, brand communication fell 14.13%, and brand diffusion fell 19.33%, according to the reputation analysis.

"In the link analysis for IVE brands, 'changeable, intense, hip' came out high, and in the keyword analysis, 'Bang Bang, 2nd regular album, Revive Plus' came out high." In the positive negative ratio analysis of IVE brands, it was analyzed that the positive ratio was 91.57%," he said, analyzing brand big data.

Girl group brand reputation For February 2026 analysis, IVE, Blackpink, Twice, Red Velvet, Aespa, ILLIT, Kiki, Apink, Leceraphim, Oh My Girl, (G)I-DLE, Fifteen, Baby Monster, Promise 9, NMix, Mamamoo, Hearts to Hearts, Highkey, EXID, Triple S, Stace, ITZY, Cosmic Girls, Kepler, Girl's Day, Cats Eye, Izuna, Kiss of Life, Girl of the Month, Eunice, Miyao, FX, Say My Name, XG, Signature, Supia, VIVIZ, Claci, Lys

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*This content was translated by AI.