The voice of the BTS JIN at the Olympics...'Don't Say You Love Me' at the figure skating scene at the 2026 Winter Olympics in Milan and Cortina

*This content was translated by AI.

BTS (BTS) Jean's song rang out at the Olympics, proving its hot worldwide popularity.

Shortly after the free skating match between Canada's Lia Pereira and Trent Michaud at the 2026 Winter Olympics in Milan on February 9 (Korea time), the luscious tone and melody of Jin's "Don't Say You Love Me" played at the site, coloring the Olympic Stadium more beautifully.

"Don't Say You Love Me," the title song of Jin's second solo mini album "Echo," released on May 16 (Korea time) last year, topped the world's largest music platform Spotify Global Chart (May 25), the first Asian singer song to top the Spotify Global Chart among 2025 songs, and the most played K-pop song on Spotify in 2025.

"Don't Say You Love Me," which features crystal voice jeans' clear yet mournful voice, also appeared as a background music in "La France a uncanny talent" in December last year, melting viewers' ears.

Jean's first solo single, "The Astronaut," is included as the only Asian solo on Amazon's official AWS SKO 23 (Amazon Web Services Sales Kickoff 23) playlist and has matched timeless legendary singers such as "The Beatles," "The Rolling Stones," "Queen." AWS SKO is a large-scale event with leading IT partners and related companies around the world, and songs from the playlist appeared at IT events involving tens of thousands of people around the world for three to four nights.

At the world's largest IT fair "CES 2025" held in Las Vegas last year, Jin's solo song "I'll Be There" was largely introduced along with the Dolby global model Jin's campaign and continued to be screened everywhere.

Jin's songs often appear in broadcast programs around the world as well as big sports events. In December 2024, Jin's "Running Wild" appeared on the broadcast of NFL football's Buffalo Bills and Detroit Lions games. Global superstar Jean's latest song was played on CBS' prime time broadcast of the U.S. national sports TV game. "Running Wild" also appeared several times on MBC's vote-counting broadcast of the 21st presidential election in June 2025 and became a big topic.

Meanwhile, Jin continues to have a special relationship with the Olympics, playing as a torchbearer for the '2024 Paris Summer Olympics' held in Paris, France in July 2024. Jean was the first runner on the section of the Louvre Museum, a Paris landmark and old palace, on the anniversary of the French Revolution, France's largest national holiday, which is unusual for a foreigner. The U.S. Billboard mentioned "BTS JIN's torch relay" as the first of the 10 in its article "10 Things to Expect at the 2024 Summer Olympics," and Paris Match, France's largest weekly magazine, introduced Jin as the only foreigner among 31 stars who carry the torch, describing him as "a true prince who came to the throne 235 years after the French Revolution."

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*This content was translated by AI.