1st place BTS Jimin, 2nd place BTS Jungkook, 3rd place BTS JIN.

*This content was translated by AI.

• Boy Group Individual Brand Reputation February 2026

According to the analysis of big data in February 2026, Boy Group's personal brand reputation, it was analyzed as No. 1 BTS, Jimin, No. 2 BTS, and Jungkook, No. 3 BTS JIN.

The Korea Corporate Reputation Research Institute extracted 65,978,643 brand big data from 755 individuals of the boy group from January 14, 2026 to February 14, 2026, and analyzed the brand reputation index with the participation index, media index, communication index, and community index made with consumer behavior analysis on the boy group's individual brand. Compared to 58,889,185 boy group brand big data in January, it is up 12.04%.

The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Through the analysis of boy group personal brand reputation, it is possible to measure positive negative evaluation of boy group personal brands, media interest, and consumer interest and communication volume. Boy Group's individual brand reputation analysis also included brand valuation analysis that measured brand influence and qualitative evaluation of brand reputation monitors. Recommendation indicators were included as weights in the brand reputation analysis.

In February 2026, the 30th place in the boy group's individual brand reputation was analyzed in the order of BTS Jimin, BTS Jungkook, BTS, Big Bang G-Dragon, BTS JIN V, Wanna One Ong Sungwoo, EXO Baekhyun, Tours Jihoon, Wanna One Lai Guanlin, ONEUS Raven, SHINee Key, BTS J-Hope, BTS RM, BTS Suga, TVXQ U-Know Yunho, Super Junior Kyuhyun, Wanna One Park Woojin, Super Junior Heechul, Withers Rock, EXO Kai, SHINee Minho, Rise Wonbin, Tours Dohoon, Winner Song Min

Jimin Brand of BTS, which ranked first in the boy group's individual brand reputation, was analyzed to be 5,369,144 in the brand reputation index, with the participation index of 206,286 media index of 306,655 communication index of 2,660,042 community index of 2,196,161. Compared to the brand reputation index of 4,142,149 in January, it rose 29.62%.

In second place, the Jungkook brand in BTS was analyzed at 4,811,777, with the participation index of 133,975 media index of 236,942 communication index of 2,282,329 community index of 2,158,531. Compared to the brand reputation index of 3,709,736 in January, it rose 29.71%.

In third place, the BTS JIN brand was analyzed at 3,855,903, with the participation index of 176,779 media index of 277,384 communication index of 1,652,194 community index of 1,749,546. Compared to the brand reputation index of 2,358,914 in January, it rose 63.46%.

The Big Bang G-Dragon brand ranked fourth with a brand reputation index of 3,264,742, with a participation index of 387,628 media index of 550,501 communication index of 1,395,524 community index of 931,089. Compared to the brand reputation index of 2,632,471 in January, it rose 24.02%.

In fifth place, the BTS V brand was analyzed at 3,257,826, with the participation index of 114,202 media index of 420,921 communication index of 1,393,862 community index of 1,328,841. Compared to the brand reputation index of 2,071,713 in January, it rose 57.25%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of analyzing brand big data of Boy Group's personal brand reputation in February 2026, BTS Jimin brand ranked first. Analysis of the boy group's personal brand categories showed a 12.04% increase compared to 58,889,185 boy group personal brand big data in January. According to the detailed analysis, brand consumption fell 1.13% and brand issues rose 6.88%, brand communication rose 32.12%, and brand diffusion rose 5.84%."

"The BTS Jimin brand, which ranked No. 1 in the boy group's personal brand reputation in February 2026, showed high 'attractive, breaking through, recording' in link analysis, and 'Army, Who, Arirang' in keyword analysis." In the positive negative ratio analysis, the positive ratio was analyzed at 92.94%," he said.

In February 2026, boy group's top 100 brands were BTS Jimin, BTS Jungkook, BTS JIN, Big Bang G-Dragon, BTS V, Wanna One Ong Seongwoo, EXO Baekhyun, Tours Jihoon, Wanna One Lai Guanlin, ONEUS Raven, SHINee Key, BTS J-Hope, BTS RM, BTS Suga, TVXQ U-Know Yunho, Super Junior Kyuhyun, Wanna One Park Woojin, Super Junior Heechul, Withers Rock, Exo Kai, SHINee Minho, Rise Wonbin, Tours Dohoon, Winner Song Minho, Wanna One Lee Daehwi, ENHYP SEVENTEEN DK, TOURS ShinYU, HIGHLIGHT YOSEOP, SHINee Taemin, Wanna One Hwang Minhyun, Withers Janghyun, ENHYPEN J, EXO D.O., FT Island Lee Jaejin, NCT Mark, EXO-Ray, Infinite L, SHINee Onew, ENHYPEN Jungwon, Wanna One Jeonghan, ENHYPEN Sunwoo, Rise Sohee, SEVENTEEN Wonwoo, ONEUS Gunhee, ATEEZ San, WINNER Lee Seunghoon, SEVENTEEN SEUNGKWAN, TVXQ's strongest Changmin, SEVENTEEN WOO, MONSTA X Jooheon, Super Junior Seongmin, EXO Chen, TOMORROW X TOGETHER YEONJUN, HIGHLIGHT Lee Gi-kwang, BTOB Lee Chang-seop, TOURS Youngjae, TOURS Kyungmin, GOT7 Jinyoung, Rise Eunseok, NCT Xion, NCT Yuushi, NCT Riku, ENHYPEN Jake, TOMORROW X TOGETHER Soobin, Cortis Juhoon, NCT Jaehee, Zero Base One Sung Hanbin, BTOB Im Hyunsik, NCT Ryo, THE BOYZ Younghoon, B1A4 Sandeul, and.

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*This content was translated by AI.