1st place BTS, 2nd place IVE, 3rd place BLACKPINK.

*This content was translated by AI.

• Idol Group Brand Reputation February 2026

According to the analysis of big data in February 2026 of idol group brand reputation, it was analyzed in the order of No. 1, BTS, No. 2, IVE, and No. 3 Black Pink.

The Korea Corporate Reputation Research Institute extracted 84,808,365 idol group brand big data from January 18, 2026 to February 18, 2026 to analyze idol group brand reputation big data. Compared to 80,379,475 idol group brand big data in January, it increased 5.51%.

The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Through the analysis of idol group brand reputation, it is possible to measure positive negative evaluation of idol group brands, media interest, and consumer interest and communication volume. Qualitative evaluation of brand reputation monitors was also included.

Idol Group Brand Reputation analyzed the brand reputation index by measuring the consumer's participation index, media index, communication index, and community index in the idol group brand by analyzing the brand category that integrated the boy group and the girl group.

In February 2026, the 30th place in the Idol Group brand reputation was analyzed in the order of BTS, IVE, Blackpink, Seventeen, EXO, Stray Kids, Red Velvet, ILLIT, Apink, Twice, Kiki, ENHYPEN, Espa, Big Bang, Oh My Girl, ATEEZ, ALPHADRIVEONE, Mamamoo, Tours, fromis9, BTOB, NMIX, Wanna One, Le Seraphim, SHINee, NCT, INFINITE, SUPER JUNIOR, HIKE, and Rise.

The BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand, which ranked first in the idol group's brand reputation, was analyzed as 9,909,639, with the participation index of 322,558 media index of 926,777 communication index of 3,563,710 community index of 5,096,594. Compared to the brand reputation index of 7,665,021 in January, it rose 29.28%.

The second and IVE brands (Ahn Yu-jin, Autumn, Ray, Jang Won-young, Liz, Lee Seo) were analyzed as 7,665,293, with the participation index of 293,354 media index of 821,219 communication index of 2,984,593 community index of 3,566,127. Compared to the brand reputation index of 4,698,168 in January, it rose 63.15%.

In third place, the Black Pink (Jisoo, Jennie, Rosé, Lisa) brand was analyzed at 5,259,160, with the participation index of 122,206 media index of 367,706 communication index of 1,340,993 community index of 3,428,255. Compared to the brand reputation index of 5,260,330 in January, it fell 0.02%.

The fourth, Seventeen (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, The8, Mingyu, Dokyeom, Seungkwan, Vernon, and Dino) brand was analyzed as 3,583,141, with the participation index of 115,836 media index of 305,292 communication index of 1,180,966 community index of 1,981,048. Compared to the brand reputation index of 3,648,163 in January, it fell 1.78%.

The fifth-ranked EXO brand (Suho, Chanyeol, Kai, D.O., Baekhyun, Sehyun, Xiumin, Chen, and Ray) was analyzed at 3,560,048, with the participation index of 181,104 media index of 553,605 communication index of 759,250 community index of 2,066,089. Compared to the brand reputation index of 4,359,274 in January, it fell 18.33%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "In February 2026, the BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand ranked first in the idol group brand reputation ranking. According to the idol group brand category, it increased 5.51% compared to 80,379,475 idol group brand big data in January. According to the detailed analysis, brand consumption fell 0.14% and brand issues fell 0.96% and brand communication rose 22.55% and brand diffusion fell 0.84%."

"The BTS brand, which ranked first in the idol group's brand reputation in February 2026, showed high 'comeback, live broadcast, and reservation' in the link analysis, while 'Gwanghwamun, Busan Concert, and World Tour' were high in the keyword analysis." In the positive negative ratio analysis, we recorded a positive ratio of 92.95%," the brand analysis said.

Big Data Analysis of Idol Group Brand Reputation in February 2026 is based on IVE, BTS, Blackpink, Seventeen, EXO, Stray Kids, Red Velvet, ILLIT, Apink, Twice, Kiki, ENHYPEN, Espa, Big Bang, Oh My Girl, ATEEZ, MAMAMOO, TOURS, fromis9, BTOB, NMIX, Wanna One, Le Seraphim, SHINee, NCT, Infinite, Super Junior, Hikki, Rise, Highlight, Cortis, (G)I-DLE, Monsta X, Hearts to Hearts, Peptipift, Zero Base One, Cats It was done through brand big data reputation analysis on kickflip.

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*This content was translated by AI.