Group Baby DONT Cry picks body care brand model

*This content was translated by AI.

The group Baby DONT Cry is active in advertising.

On the 19th, the agency P Nation announced that Baby DONT Cry (Lee Hyun, Kumi, Mia, and Benny) has been selected as a brand model for the life-presence body care brand Body Fantasy.

An official from Body Fantasy said, "Baby DONT Cry's confident and pure identity, which breaks the existing prejudice, was selected as a model in line with the value of Body Fantasy, which expresses its mood and taste through scent. "The image of Baby DONT Cry, which coexists with innocence and pride, and has not a light energy even in the midst of loveliness, is a point that can effectively show the brand's direction," he said.

Baby DONT Cry is expected to maximize positive synergy by sequentially launching various advertising campaigns with Body Fantasy. In particular, it is expected to further strengthen the free and trendy brand image of body fantasy based on Baby DONT Cry's unique style, personality, and sensuous visuals.

Baby DONT Cry has a distinct presence in the music industry even though it is still a rookie with its unique outspoken and brash charm. With the second digital single "IDONT CARE" released in November last year, it has emerged as the next rookie by emitting a wider spectrum of music, performance, and even more grown.

Recently, it has been recognized for its infinite global potential by being named as a new artist to watch in 2026 announced by British music magazine NME. In addition to the news of selecting a model for the body fantasy brand, attention is focused on the performance of Baby DONT Cry, which has received music as well as advertising.

Meanwhile, Baby DONT Cry plans to continue its active activities in various fields.

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*This content was translated by AI.