"SM Farewell" BoA, a one-man agency BApal, has launched a new "musical internal↑" [Official]

*This content was translated by AI.

Singer BoA will continue her future activities through BApal Entertainment.

"BoA has chosen a new structure to more clearly embody her musical direction," Bafal Entertainment said on its official position on the 3rd, announcing the future direction of BoA's activities.

This decision is part of the reorganization to focus more on the artist's original color and inner side rather than external changes. BoA explained, "The precious memories and valuable experiences gained over a long period of time are the most important assets that made BoA, the current solid artist."

BApal Entertainment is an entertainment founded by BoA, whose mission includes the meanings of "BoA" and "pal (friend)." This means that BoA and friends, that is, a company that BoA and fans create together, reflects the will to build a structure where artists and fans can breathe more closely.

An official said, "We respect BoA's deep music world and clear vision, and plan to build an optimized environment so that the artist can flexibly and naturally unfold his or her direction."

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*This content was translated by AI.