1st place ILLIT Wonhee, 2nd place TWS Dohun, 3rd place Kiki Jiyu.

*This content was translated by AI.

• New idol's individual brand reputation. March 2026

According to the big data analysis in March 2026 of the new idol's individual brand reputation, it was analyzed in the order of 1st place, ILLIT Wonhee 2nd place, TWS (Tuus) Dohun 3rd place, and Kiki Jiyu.

The Korea Corporate Reputation Research Institute extracted 4,739,148 new idol personal brand big data from February 4, 2026 to March 4, 2026 to analyze new idol personal brand reputation big data. Compared to the 4,865,860 new idol personal brand big data in February, it decreased by 2.60%.

The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Through the analysis of new idol individual brand reputation, it is possible to measure positive negative evaluation of idol group brands, media interest, and consumer interest and communication volume. Qualitative evaluation of brand reputation monitors was also included.

New Idol Individual Brand Reputation analyzed the brand reputation index by measuring the consumer's participation index, media index, communication index, and community index for new idol individual brands by analyzing brand categories that integrated boy groups and girl groups.

In March 2026, the 30th place in the individual brand reputation of new idols was ILLIT Wonhee, Tours Dohun, Kiki Jiyu, ILLIT Minju, Hatsutu Hearts Jiwoo, Hatsutu Hearts Ian, Kiki Hahm, Kiki Kiya, Cortis Gunho, Tours Jihoon, Tours Shinyu, Hatsutu Hearts Yuha, Kiki Isol, ILLIT Yoona, Hatsutu Hearts Stella, Hatsutu Hearts Eina, ILLIT Mocha, Hatsutu Hearts Carmen, Kiki Sui, Hatsutu Hearts Jueun,

The ILLIT Wonhee brand, which ranked first in the individual brand reputation of new idols, was analyzed to have a brand reputation index of 423,246 as the participation index of 67,082 media index of 46,759 communication index of 159,873 community index of 149,532. Compared to the brand reputation index of 523,296 in February, it fell 19.12%.

In second place, the Tour's Dohun brand was analyzed as a brand reputation index of 396,032, with the participation index of 60,845 media index of 43,708 communication index of 156,581 community index of 134,898. Compared to the brand reputation index of 216,643 in February, it rose 82.80%.

In third place, the Kiki Jiyu brand was analyzed with a brand reputation index of 201,034, with the participation index of 26,710 media index of 50,523 communication index of 64,682 community index of 59,119. Compared to the brand reputation index of 36,477 in February, it rose 451.13%.

In fourth place, the ILLIT Democratic brand was analyzed at 183,976, with the participation index of 52,015 media index of 37,649 communication index of 46,509 community index of 47,803. Compared to the brand reputation index of 245,963 in February, it fell 25.20%.

In fifth place, the Hatsu-Hatsu Jiwoo brand was analyzed to be 164,360 for the brand reputation index, with the participation index of 50,470 media index of 33,637 communication index of 46,354 community index of 33,898. Compared to the brand reputation index of 144,736 in February, it rose 13.56%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "In March 2026, the ILLIT Wonhee brand ranked first in the individual brand reputation ranking of new idols. Analysis of new idol personal brand categories showed a 2.60% decrease compared to 4,865,860 new idol personal brand big data in February. According to the detailed analysis, brand consumption fell 8.32%; brand issues fell 0.79%; brand communication fell 4.75%; and brand diffusion rose 5.50%," he said.

The ILLIT Wonhee brand, which ranked No. 1 in the brand reputation of new idols in March 2026, said "cute, honest, easy-going" in link analysis, while "next-door younger brother, left-handed idol, and NOT CUTE ANYMORE" were high in keyword analysis. In the positive negative ratio analysis, the positive ratio was recorded at 89.58%," he added.

In the March 2026 analysis of new idol individual brand reputation, ILLIT Wonhee, Tours Dohun, Kiki Jiyu, ILLIT Minju, Hatsutu Hearts Jiwoo, Hatsutu Hearts Ian, Kiki Hahm, Kiki Kiya, Cortis Gunho, Tours Jihoon, Tours Shinyu, Hatsutu Hearts Yuha, Kiki Isol, ILLIT Yoona, Hatsutu Hearts Stella, Hatsutu Hearts Eina, ILLIT Mocha, Hatsutu Hearts Carmen, Kiki Sui, Hatsutu Hearts Jueun, Miyao Anna, H Tours Hanjin, Cortis Seonghyeon, Izuna Bojimin, Miyao Suin, Cats Eye Lara, Cats Eye Sophia, Kick Flip Fairy Tale, Cats Eye Megan, Cortis James, Baby Monster Laura, Izuna Choi Jeong-eun, Miyao Ella, Izuna Mai, Identities Lee Chung-myeong, and Izuna Yousa were analyzed.

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*This content was translated by AI.