*This content was translated by AI.

Lee Si-ha, president of the Korea Music Copyright Association, has made his first official move since taking office to declare war on the AI era.
Judging that the global music industry is facing unprecedented upheaval amid the rapid expansion of Generative AI, Chairman Lee proposed an emergency call to each music rights organization. As a result, on February 26, the heads of six music rights organizations gathered together to officially launch the "K Music Rights Organization Win-Win Committee (hereinafter referred to as the Win-Win Committee)." Instead of being passive in technological change, it is a declaration to design a new music copyright order that the world will follow.
Six organizations that support the domestic music ecosystem, including the Korea Music Copyright Association (Chairman Lee Si-ha), the Korea Music Industry Association (Chairman Choi Kyung-sik), the Korea Entertainment Producers Association (Chairman Lim Baek-woon), the Korea Music Copyright Association (Chairman Han Dong-heon), the Korea Music Performers Association (Chairman Lee Jung-hyun), and the Korea Music Contents Association (Chairman Woo Seung-hyun), participated in the win-win committee. Lee Si-ha, president of the Korea Music Copyright Association, who led the rally, was elected as the chairman.

The Win-Win Committee defined the current situation as an emergency with the "four major crises" of spreading Generative AI, decentralization based on blockchain, outflow of Hallyu profits overseas, and reorganization of the platform market. The committee did not stop at a simple policy proposal, but unveiled an aggressive survival strategy in which South Korea directly preempted "copyrights management technology" to become a "rule maker" in the global market.
The core of the strategy is 'building a blockchain-based integrated infrastructure' that unites distributed rights data. ISWC (International Standard Musical Work Code): International standard identification code given to musical works (compositions, writings, etc.), recording (ISRC) ISRC (International Standard Recording Code): International standard identification code given to sound sources (records), YouTube (CID) (Content ID): YouTube content identification system that identifies the right holder by recognizing the sound source and content in the uploaded video, National Identification System (UCI) UCI (Universal Content Identifier): Integrated content identification system at the national level, It plans to secure a source technology that links four codes to a single data structure, including unique identification codes given to integrate and manage works and related information. Through this, the plan is to secure the initiative in the copyright market by completing the "K-copyrights standard model" that tracks, collects, and distributes in real time without missing a single use.

To realize this, the six organizations agreed to make a consistent voice through the formation of a joint response TF for AI, the establishment of a single window of negotiation, and the creation of a joint fund. It aims to build a solidarity system through an integrated strategy beyond the limits of individual responses.
At the launch ceremony, the signing ceremony of the "Win-Win Committee Declaration" was also held with the heads of six organizations. The heads directly signed a declaration under the title of "AI Age, Declaring the noble sovereignty of human creation," expressing their intention to protect the rights and interests of creators against huge capital and algorithms.
The declaration contained requirements for establishing new standards in the AI era, such as prohibiting unauthorized AI learning without the consent of creators, mandating transparency in the AI creation process, and institutionalizing a clear distinction between human creations and AI products.
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*This content was translated by AI.
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