1st place BTS, 2nd place Stray Kids, 3rd place SEVENTEEN.

*This content was translated by AI.

• Boy Group Brand Reputation March 2026

According to the analysis of big data in March 2026 of boy group brand reputation, it was analyzed in the order of No. 1 BTS (BTS), No. 2 Stray Kids, and No. 3 SEVENTEEN.

The Korea Corporate Reputation Research Institute measured 61,006,053 boy group brand big data measured from February 7, 2026 to March 7, 2026 through consumer behavior analysis to measure the participation index, media index, communication index, and community index for boy group brands. Compared to the 60,890,349 boy group brand big data in February, it increased by 0.19%.

The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Boy group brand reputation analysis can measure negative evaluation of boy groups, media interest, and consumer interest and communication. The recommendation data of brand reputation in which consumers participated is also included as a weight.

In March 2026, boy group brand reputation ranking 30th was analyzed in the order of BTS, Stray Kids, Seventeen, EXO, Wanna One, Big Bang, Tours, ENHYPEN, ALPHADRIVEONE, Cortis, NCT, The Boyz, 2PM, SHINee, Infinite, Super Junior, ATEEZ, Boy Next Door, Monsta X, BTOB, Treasure, Biggs, Astro, Zero Base One, TVXQ, Shinhwa, Rise Boy Group, Pentagon, TOMORROW X TOGETHER, and HIGHLIGHT.

The BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand, which ranked first in the boy group brand reputation, was analyzed as 8,622,083 with the participation index of 146,796 media index of 1,607,667 communication index of 3,377,713 community index of 3,489,908. Compared to the brand reputation index of 9,903,378 in February, it fell 12.94%.

In second place, the Stray Kids (Bang Chan, Reno, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N) brand was analyzed as 4,341,278 with the participation index of 60,828 media index of 480,504 communication index of 1,342,280 community index of 2,457,666. Compared to the brand reputation index of 3,674,527 in February, it rose 18.15%.

The third, Seventeen (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, Dokyeom, Mingyu, The8, Seungkwan, Vernon, and Dino) brand was analyzed as 4,006,878, with the participation index of 71,240 media index of 566,406 communication index of 2,293,475 community index of 2,075,758. Compared to the brand reputation index of 2,321,728 in February, it rose 72.58%.

The fourth-ranked EXO brand (Suho, Chanyeol, Kai, D.O., Baekhyun, Sehun, Xiumin, Chen, and Ray) was analyzed as 2,908,613 with the participation index of 88,982 media index of 840,728 communication index of 918,646 community index of 1,060,257. Compared to the brand reputation index of 3,469,533 in February, it fell 16.17%.

The 5th and Wanna One (Kang Daniel, Park Ji-hoon, Lee Dae-hwi, Kim Jae-hwan, Ong Seong-wu, Park Woo-jin, Lai Kwan-rin, Yoon Ji-sung, Hwang Min-hyun, Bae Jin-young, Ha Sung-woon) brand was analyzed as 2,905,234 with the participation index of 81,994 media index of 552,193 communication index of 1,045,451 community index of 1,225,595. Compared to the brand reputation index of 1,528,461 in February, it rose 90.08%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of big data analysis in March 2026, the BTS (RM, Jin, Sugar, J-Hope, Jimin, V, Jungkook) brand ranked first. The boy group brand category increased 0.19% compared to 60,890,349 boy group brand big data in February. According to the detailed analysis, brand consumption fell by 12.84%, brand issues fell by 31.20%, brand communication rose by 15.69%, and brand diffusion rose by 17.18%, according to the reputation analysis.

"The BTS brand, which ranked No. 1 in big data analysis in March 2026 of the boy group brand reputation, was highly analyzed as 'come back, disclose, and announce' in the link analysis. In the keyword analysis, "Army, Swim SWIM, March 21" was highly analyzed. In the positive negative ratio analysis, the positive ratio was analyzed at 92.51%. According to the detailed analysis of BTS's brand reputation, brand consumption fell 0.42%, brand issues fell 10.03%, brand communication rose 0.49%, and brand spread fell 24.26%, according to the brand big data analysis.

Boy Group Brand Reputation For analysis in March 2026, BTS, Stray Kids, Seventeen, EXO, Wanna One, Big Bang, Tours, ENHYPEN, ALPHADRIVEONE, Cortis, NCT, The Boyz, 2PM, SHINee, Infinite, Super Junior, ATEEZ, Boy Next Door, Monsta X, BTOB, Treasure, VIXX, Astro, Zero Base One, TVXQ, SHINHWA, Rise Boy Group, Pentagon, TOMORROW X TOGETHER, Highlight, Kick Flip, Block B9, GOT7, VERIVERY, CRAVITY, ONF, EVEN, 2AM, SF9,

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*This content was translated by AI.