"Crazy Moment" Harts-Too Hearts, Completely Proven by "Rude!" Harts-Too-Ha Boom

*This content was translated by AI.

Hearts2Hearts (SM Entertainment) is showing unrivaled momentum with its new single "RUDE!" (RUDE!), amplifying expectations for future performances.

Harts-to-Harts set the record for the most rookie awards among artists who debuted in 2025 by winning nine rookie awards last year, and after successfully completing their first fan meeting in February, which sold out all seats to the limited number of sight seats, they began their first comeback this year with their new song "RUDE!" and are leading the "Hattuha Boom" by catching both popularity and fandom expansion amid hot interest.

◆Sitting at the top of the music charts + topping various global charts! Career high relay

Harts-to-Harts has been building up the listener layer with a variety of colors, from their debut song "The Chase" to "STYLE" and "FOCUS," and has made another comeback with house music following the cool and chic house genre "FOCUS" that received good responses last year, continuing the lineage of SM house masterpieces through "RUDE!" with bold, lively charm and addictive sophisticated melodies.

In particular, "RUDE!" has topped various charts, including Melon TOP100 No. 3, HOT100 No. 1 Peak, and daily No. 3, Music Broadcasting No. 1, Popular YouTube Music No. 1, Spotify Korea's Daily Top Song Chart, Apple Music Korea TOP100 No. 1, China's largest music platform QQ Music New Song Chart, Trend Index Chart, and K-pop Weekly Chart. The music video is also in a career high relay, recording the most views among Hearts to Hearts' music videos, exceeding 57 million views.

◆ As expected, he's the master of sharp-cut performance! Witty + detailed dance for "RUDE!"

Starting with their debut song "The Chase," Harts-to-Harts has emerged as a "sharp dance leader" by showcasing "sharp dance" without errors, colorful movement changes that highlight the merits of many people, various unit and pair choreography, and bold horizontal walking. With "RUDE!" Harts-to-Harts maintains Harts-to-Harts' strength of "sharp dance," but gives a more free-spirited performance according to the atmosphere of the song. The performance is full of witty points such as "Quite brazen Attitude," "Dance to clap freely," and "Follow Me" parts that imitate.

Harts-to-Harts' performance team said about the most important part of choreography, "Considering the concept that fits the music and lyrics first, and since Harts-to-Harts is a multi-in-one and even-member team, it focuses on how to show this part as an advantage. "We are careful to create a dynamic stage with various changes in composition, such as boldly using 4:4 symmetrical formation or crossing lines in an X-shape, and at the same time emphasize the charm of each member's part," he explained.

In addition, he said that the reason for further enhancing the completeness of the "knife performance" is the "members' efforts," and added, "The members continue to practice voluntarily even after the practice with the choreographer is over. In addition to learning choreography, he spends several times more time adjusting the details of the movement and works together to small parts through video monitoring. He added that the members actively accept the opinions of choreographers and staff and check on their own even those not mentioned, so many people can complete the "Hatu Ha Pyo Cut Performance" that many people like.

◆A hot topic that dominated both short-form and long-form! Content that contains 'multi-in-one taste' properly

Harts-to-Harts is attracting attention by consistently introducing short-form contents with witty and trendy charms, topped the Instagram trending audio with "RUDE!" and the number of views on the new song challenge videos exceeded about 660 million views on TikTok and 89 million views on Douyin, and the fan-edited video using Stella's English narration is showing explosive popularity among K-pop fans.

Harts-to-Harts' short-form content team said, "When filming short-form content, we value the most whether the members' characters and charms can stand out well. Members are interested in short-form content and often throw a lot of related ideas. Thanks to the members who enjoy the process of filming the content itself, I think a lot of fun and good content comes out," he said, pointing to the popularity factor.

In particular, Harts-to-Harts' own content is being praised for playing a big role in the influx and expansion of fandom with the members' distinct personalities and pleasant eight-person chemistry, and the recently released video of Harts-Bulma at the jjimjilbang was divided into about 1.3 million views and two episodes, and the content of Black and White Patissche, a parody of Netflix's original entertainment show "Black and White Cook," drew attention with about 1.6 million views.

Harts-to-Harts' own content team selects content items that members can enjoy and want to see beyond fans. The members are usually cheerful and funny, so I think about what content plans can naturally bring out the charm off the stage. "I think it's important to save the individuality of the members and edit and subtitles that viewers can sympathize with." When working on subtitles, we are coming up with a variety of ideas so that all of our team members gather and hold an interesting subtitle contest," he said.

In addition, citing "8 close friendships" and "teamwork between members and staff" as the reasons why Harts-to-Harts' own contents elicit a good response, he said, "As the team members prepare and edit the contents, they say a lot that they envy the friendship of the members. I want to be with eight people, and there are times when I feel like I'm already with them, but I think the viewers feel the same way. I think many people see this as friendly and attractive because they are "laugh hunters" who hurt their pride if the members are not funny. Our team members also have high affection and understanding for the members, and the teamwork of the members to grasp our intentions at once also seems to be well displayed in the content. In the future, I want to create content that shows the charm of Hatsu-Hatsu indefinitely," he said.

Meanwhile, Harts to Hearts is on Mnet's "M Countdown" on the 12th, KBS2's "Music Bank" on the 13th, and MBC's "Show" on the 14th! He will perform his new song "RUDE!" at "Music Core." The North American showcases, which will be held in New York on the 19th and LA on the 22nd, will then sell out, realizing the high interest in Harts-to-Harts, and will meet with global fans through Jakarta fan meetings on the 28th.

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*This content was translated by AI.