1st place BTS, 2nd place BLACKPINK, 3rd place IVE.

*This content was translated by AI.

• Idol Group Brand Reputation March 2026

According to the analysis of big data in March 2026 of idol group brand reputation, it was analyzed in the order of No. 1 BTS (BTS), No. 2 Black Pink (BLACKPINK), and No. 3 IVE (IVE).

The Korea Corporate Reputation Research Institute extracted 90,240,887 idol group brand big data from February 12, 2026 to March 12, 2026 to analyze idol group brand reputation big data. Compared to the idol group brand big data of 84,808,365 in February, it increased 6.41%.

The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Through the analysis of idol group brand reputation, it is possible to measure positive negative evaluation of idol group brands, media interest, and consumer interest and communication volume. Qualitative evaluation of brand reputation monitors was also included.

Idol Group Brand Reputation analyzed the brand reputation index by measuring the consumer's participation index, media index, communication index, and community index in the idol group brand by analyzing the brand category that integrated the boy group and the girl group.

In March 2026, the 30th place in the Idol Group brand reputation was analyzed in the order of BTS, Blackpink, IVE, Seventeen, Twice, Kiki, Exo, ENHYPEN, Stray Kids, Red Velvet, Oh My Girl, Big Bang, Tours, Espa, SHINee, Hearts to Hearts, Wanna One, THE BOYZ, Cortis, Super Junior, Fifteen, Apink, Astro, (G)I-DLE, BTOB, ALPHADRIVEONE, Le Seraphim, IDENT, MONSTA X, and fromis_9.

The BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand, which ranked first in the idol group's brand reputation, was analyzed as 9,402,729 with the participation index of 214,914 media index of 721,019 communication index of 3,253,155 community index of 5,213,641. Compared to the brand reputation index of 9,909,639 in February, it fell 5.12%.

In second place, the Black Pink (Jisoo, Jennie, Rosé, Lisa) brand was analyzed at 7,230,109 with the participation index of 192,178 media index of 450,097 communication index of 2,063,738 community index of 4,524,097. Compared to the brand reputation index of 5,259,160 in February, it rose 37.48%.

The third and IVE brands (Ahn Yu-jin, Autumn, Ray, Jang Won-young, Liz, Lee Seo) were analyzed as 6,984,797 with the participation index of 277,046 media index of 419,872 communication index of 1,534,704 community index of 4,753,175. Compared to the brand reputation index of 7,665,293 in February, it fell 8.88%.

The fourth, Seventeen (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, The8, Mingyu, Dokyeom, Seungkwan, Vernon, and Dino) brand was analyzed as 5,569,761 with the participation index of 101,234 media index of 289,960 communication index of 1,167,845 community index of 4,010,722. Compared to the brand reputation index of 3,583,141 in February, it rose 55.44%.

The 5th and TWICE (Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu) brand was analyzed at 2,669,097 with the participation index of 61,348 media index of 351,991 communication index of 985,016 community index of 1,270,742. Compared to the brand reputation index of 2,428,074 in February, it rose 9.93%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand ranked first in the idol group brand reputation ranking in March 2026. Looking at the idol group brand category, it increased 6.41% compared to 84,808,365 idol group brand big data in February. According to the detailed analysis, brand consumption fell 8.06%, brand issues fell 2.59%, brand communication fell 2.16% and brand diffusion rose 15.49%.

"The BTS brand, which ranked No. 1 in the idol group brand reputation in March 2026, showed high 'comeback, breakthrough, expectation' in the link analysis, and 'Gwanghwamun, Arirang, Netflix' in the keyword analysis." In the positive negative ratio analysis, the positive ratio was 93.91%, according to the brand analysis.

The analysis of big data for idol group brand reputation in March 2026 is based on BTS, Blackpink, IVE, Seventeen, Twice, Kiki, Exo, ENHYPEN, Stray Kids, Red Velvet, Oh My Girl, Big Bang, Tours, Espa, Shiny, Hearts to Hearts, Wanna One, THE BOYZ, Cortis, Super Junior, Fifteen, Apink, Astro, (G)I-DLE, BTOB, ALPHADRIVEONE, Le Seraphim, ID, Monsta X, fromis9, VIXX, NCT, STAC, Mamamoo, ATEEZ, Highlight, Baby Monster

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*This content was translated by AI.