BTS V, Celine didn't even attend the fashion show.. Show SNS dominated the topic of conversation [K-EYES]

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Even if there's no scene, the main character...BTS V seizes control of Celine Hiver 2026 show SNS

BTS V (real name Kim Tae-hyung) has emerged as the hottest topic of the CELINE 2026 winter collection, even though he was not at the Paris site.

Celine held a collection show of "Celine Hiver 2026" at Paris Fashion Week on the 7th (local time) in Paris' Estée de France. On this day, Celine Global Ambassador V did not attend the scene in person, but Celine's official account posted a photo taken by him on X (formerly Twitter) and shared it with the hashtag "#V #CELINE #CELINEHiver2026."

The post made a big splash. Before the show, V revealed a Celine pictorial on his Instagram, signaling the atmosphere of the collection. In the released photo, V showed a sharp tailored silhouette that combines a black coat, a crisp black shirt and a pattern tie, and also matched a double-brested overcoat with a corduroy trouser. Here, a red Celine scarf emblazoned with the phrase "Bienvenue chez nous dans l'hiver (welcome to my house in winter)" became an intense point on the monochrome palette. The post has more than 109,000 likes.

The social media response was also explosive. The fan account 'belbelbel' wrote on X (formerly Twitter), "Celine said, 'Taehyung, it's okay. I think I said 'just take the whole collection'. The aura is too strong. He's not just an ambassador, he's a brand itself. Even if he is not in the show, his impact as the main character is different," he wrote. Another fan said, "It's natural to call him 'Kim Celine'. V responded, "We are unique in terms of impact, revenue, and EMV (media exposure value)."

The actual figures also support this. According to a survey of 234 celebrities and influencer by global social media analysis company Onclusive, V, who did not attend the show in person, was ranked 21st. Fans once again expressed surprise at his fashion influence, saying, "I was ranked 21st even though I wasn't there."

V and Celine's ties date back to March 2023. Creative director Eddie Sliman personally selected V as a global ambassador and named him "CELINE Boy." Since then, various collaborations have continued, including the Seoul Pop-up Opening, Cannes Film Festival Dinner, and Elle Korea pictorial shoot. In October last year, he attended the Paris Fashion Week's Céline Eté 2026 show and generated $13.1 million (about 19 billion won) in media exposure value with only two posts, ranking third among all influencer.

BTS members are set to release their full comeback album "Arirang" on March 20.

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*This content was translated by AI.