*This content was translated by AI.

There will be a special space where you can experience BTS's new music journey.
BTS will hold "BTS POP-UP: ARIRANG" from the 20th to April 12 at the Hive office building in Yongsan-gu, Seoul, and the Shinsegae Department Store headquarters The Heritage (hereinafter referred to as Shinsegae Department Store headquarters). Advance reservations will begin at 5 p.m. on the 13th on the global fandom platform Weverse. For the pleasant viewing of visitors, the entire operation period will be divided into three weeks and reservation slots will be opened sequentially.
This pop-up focused on solving the Korean aesthetic contained in the new album "ARIRANG" with a modern sense. The audience can feel the story of the BTS in three dimensions through an exhibition that visually embodies the message of the new report. When you enter the pop-up, a large sculpture visualizing the album name "Arirang" and the Big Dipper carved on the floor welcome visitors. Concept photos, LPs, and physical albums are placed everywhere around this, attracting attention.
Shinsegae Department Store's headquarters will provide a variety of hands-on contents related to the concept of the new report. "ARIRANG MEARI" is an experiential content that selects words representing one's identity and rolls them on the table. The sounds and movements made by the balls bumping into each other provide a sense of immersion that encompasses sight and hearing. There will also be a combination of digital programs such as "What is your love song?" that produce your own graphic image with a new tracklist. The pop-up store located on the first floor of Hive's office building also presents a production using a design that penetrates the core concept of Shinbo.
At the pop-up, you can see the "Arirang" album exhibition and official merchandise. In particular, items that collaborated with the National Museum Cultural Foundation's product brand "MU:DS" are expected to attract great attention. Traditional patterns and decorations engraved on actual artifacts have been reinterpreted in a modern way to increase the value of the collection. In addition to the Mews collaboration product, Shinbo's official value will also be prepared. On March 21, a "On-Site Receiving" service will be operated for those who visit Gwanghwamun Square to watch "BTS THE COMEBACK LIVE | ARIRANG." After purchasing products through Weverse Shop within a 10-kilometer radius of the performance on the day of the performance, you can receive the products at the reception place near the concert hall.
"Arirang," which will be released at 1 p.m. on the 20th, is BTS's first full-length album in six years and a month. Chairman Bang Si-hyuk is in charge of general production and contains 14 songs that can feel the "BTS of the moment." The title song "SWIM" sings about the posture of continuing to swim without stopping in the waves of life. He released his will to calmly overcome the rushing flow at his own pace with "love for life."
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*This content was translated by AI.

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