No. 1 PARK JI HOON, No. 2 JIMIN, No. 3 JIN

*This content was translated by AI.

• Boy Group Individual Brand Reputation March 2026

According to the analysis of big data in March 2026 of the boy group's personal brand reputation, it was analyzed in the order of 1st place Wanna One Park Ji-hoon, 2nd place, BTS Jimin, 3rd place, and BTS JIN.

The Korea Corporate Reputation Research Institute extracted 71,697,396 brand big data from 755 individuals of the boy group from February 14, 2026 to March 14, 2026, and analyzed the brand reputation index with the participation index, media index, communication index, and community index made with consumer behavior analysis on the boy group's individual brand. Compared with 65,978,643 Boy Group brand big data in February, it is up 8.67%.

The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Through the analysis of boy group personal brand reputation, it is possible to measure positive negative evaluation of boy group personal brands, media interest, and consumer interest and communication volume. Boy Group's individual brand reputation analysis also included brand valuation analysis that measured brand influence and qualitative evaluation of brand reputation monitors. Recommendation indicators were included as weights in the brand reputation analysis.

In March 2026, the 30th place in the boy group's individual brand reputation was analyzed in the order of Wanna One Park Ji-hoon, BTS Jimin, BTS JIN, Big Bang G-Dragon, BTS Jungkook, Wanna One Hwang Min-hyun, BTS V, BTS Sugar, Wanna One Kang Daniel, EXO Baekhyun, BTS RM, BTS J-Hope, Wanna One Ong Seongwoo, ENHYPEN Sunghoon, Super Junior Heechul, Super Junior Kyuhyun, Super Junior Siwon, EXO Kai, Highlight Yang Yo-seop, Treasure Bang Yedam, Rise Wonbin, Wanna One Kim Jae-hwan, SHINee Minho, TVXQ

The Wanna One Park Ji-hoon brand, which ranked first in the boy group's individual brand reputation, was analyzed to be 12,995,107 with the participation index of 3,958,781 media index of 1,732,406 communication index of 4,083,499 community index of 3,220,421. Compared to the brand reputation index of 402,420 in February, it rose 3,129.24%.

In second place, BTS Jimin Brand was analyzed at 5,012,359 for the brand reputation index, with the participation index of 202,157 media index of 203,270 communication index of 2,655,193 community index of 1,951,739. Compared to the brand reputation index of 5,369,144 in February, it fell 6.65%.

In third place, the BTS JIN brand was analyzed at 3,603,550, with the participation index of 185,774 media index of 187,102 communication index of 1,658,691 community index of 1,571,983. Compared to the brand reputation index of 4,811,777 in February, it fell 25.11%.

The Big Bang G-Dragon brand ranked fourth, with a participation index of 413,267 media index of 377,139 communication index of 1,019,529 community index of 1,359,250. Compared to the brand reputation index of 3,264,742 in February, it fell 2.93%.

In fifth place, Jungkook Brand in BTS was analyzed to have a brand reputation index of 2,793,294, with a participation index of 174,997 media index of 175,538 communication index of 1,314,098 community index of 1,128,660. Compared to the brand reputation index of 4,811,777 in February, it fell 41.95%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of analyzing the brand big data of the boy group's personal brand reputation in March 2026, Wanna One's Park Ji-hoon brand ranked first. Analysis of the boy group's personal brand categories showed an 8.67% increase compared to 65,978,643 boy group personal brand big data in February. According to the detailed analysis, brand consumption rose 42.80%, brand issues rose 4.55%, brand communication rose 8.52% and brand diffusion fell 0.40%."

"The Wanna One Park Ji-hoon brand, which ranked No. 1 in the boy group's personal brand reputation in March 2026, came out high in link analysis, "It's pathetic, it's aura, it's delicate," and "Danjong, a man living with a king, Yoo Hae-jin" was analyzed high in keyword analysis. In the positive negative ratio analysis, the positive ratio was analyzed at 94.25%. "Brand analysis.

The top 100 boy group brands in March 2026 are Wanna One Park Ji Hoon, BTS Jimin, BTS JIN, Big Bang G-Dragon, BTS Jung Kook, Wanna One Hwang Min Hyun, BTS V, BTS Suga, Wanna One Kang Daniel, EXO Baekhyun, BTS RM, BTS J-Hope, Wanna One Ong Seongwoo, ENHYPEN Sung Hoon, Super Junior Heechul, Super Junior Kyuhyun, Super Junior Siwon, EXO Kai, Highlight Yang Yoseop, Treasure Bang Yedam, Rise Wonbin, Wanna One Kim Jaehwan, SHINee Minho, TVXQ U-Know, SHINee Key, SEVENTEEN Jun SEVENTEEN Hoshi, ASTRO Cha Eun-Woo, Wanna One Ha Sung-woon, SHINee Taemin, Wanna One Yoon Ji-sung, Cortis Gunho, SHINee JR, WINNER Kim Jin-woo, Rise Sohee, Exo Sehun, Tours Shinyu, EXO D.O., Big Bang Daesung, INFINITE L, GOT7 Jinyoung, Tours Jihoon, NCT Jaehyun, SEVENTEEN Wonwoo, TVXQ's strongest Changmin, Wanna One Park Woojin, Shinhwa Kim Dongwan, SEVENTEEN Jeonghan, NCT Taeil, Shinwooji, NCT Mark, NCT Xion, Wanna One Lai Kuan Lin, Stray Kids Hyunjin, TOMORROW X TOGETHER YEONJUN, AB6IX Lee Daehwi, EXO Chen, NCT Riku, Monsta X I.M, Highlight Lee Gi Kwang, TOMORROW X TOGETHER SOOBIN, NCT Jaemin, VIXX Hyuk, NCT Youwushi, THE BOYZ Younghoon, Cortis Ju Hoon, Rise Anton, ENHYPEN Heeseung, NCT Ryo, TOUR's Youngjae, TOUR's Kyungmin, ATEEZ Yunho, Rise Eunseok,

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*This content was translated by AI.