1st place Park Jihoon, 2nd place Lee Junhyuk, and 3rd place Shin Hyesun

*This content was translated by AI.

• Drama actor brand reputation March 2026

Drama actor brand reputation According to the big data analysis in March 2026, it was analyzed in the order of No. 1, Park Ji-hoon, No. 2, Lee Joon-hyuk, No. 3, and Shin Hye-sun.

The Korea Enterprise Reputation Research Institute indexed 94,148,890 brand big data of 100 actors appearing in dramas that aired from February 18, 2026 to March 18, 2026 as a brand reputation algorithm by measuring consumers' brand participation, media volume, communication volume, and community volume. Compared to the 97,863,425 drama actor brand big data in February, it decreased by 3.80%.

For drama actor brand reputation analysis, brand big data analysis was conducted with participation index, media index, communication index, and community index. The brand reputation index is an index obtained by extracting brand big data and analyzing consumer behavior with a reputation analysis algorithm, classifying them into participation value, communication value, media value, community value, and social value.

Brand reputation big data analysis can measure positive assessments of brands, media sources and interests, consumers' interest and communication, community spread on issues, and response and popularity to content.

In March 2026, the 30th place in the drama brand reputation was Park Ji-hoon, Lee Joon-hyuk, Shin Hye-sun, Moon Sang-min, Ko Yoon-jeong, Park Shin-hye, Kim Hye-yoon, Han Ji-min, Nam Ji-hyun, Ji Sung, Kim Sun-ho, Jin Se-yeon, Lomon, Lee Ju-bin, Park Jin-young, Lee Na-young, Ahn Bo-hyun, Yoo Ho-jeong, Bae In-hyuk, Park Sung-hoon, Chae Jong-hyeop, Cho Hang-yeol, Ha Yoon-kyung, Lee Ki-taek, Isiah, Roh Jeong-ui, Lee Joon-young, Kim Min-.

The Park Ji-hoon brand, which ranked first in the drama actor brand reputation, was analyzed to be 8,875,752 in the brand reputation index, with the participation index of 2,916,083 media index of 2,700,799 communication index of 1,870,080 community index of 1,388,790.

In second place, Lee Jun-hyuk's brand was analyzed at 3,654,437 as the participation index became 1,050,449 media index, 1,022,484 communication index, 935,010 community index 646,494.

In third place, Shin Hye-sun brand was analyzed with a brand reputation index of 3,646,031, with a participation index of 918,403 media index of 878,816 communication index of 1,103,547 community index of 745,265.

In fourth place, Moon Sang-min's brand was analyzed at 3,504,369 with the participation index of 899,870 media index of 916,913 communication index of 939,860 community index of 747,727.

In fifth place, Ko Yoon-jung's brand was analyzed as 3,485,913 for the participation index of 769,626 media index of 777,791 for the communication index of 1,469,548 for the community index of 468,948.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of the analysis of drama actor brand reputation in March 2026, Park Ji-hoon's brand was analyzed as the number one. Park Ji-hoon's brand showed "reverse driving, illuminated, unusual" in the big data link analysis, and "weak hero, Yeon Si-eun, school violence" in the keyword analysis. In the positive negative ratio analysis, the positive ratio was analyzed at 90.42%," he said.

In addition, "When analyzing the brand big data in March 2026, the brand big data of the drama actor brand decreased by 3.80% compared to the 97,863,425 big data of the drama actor brand in February." According to the detailed analysis, brand consumption fell 0.10%, brand issues rose 0.54%, brand communication fell 0.60%, and brand diffusion fell 12.51%, according to the reputation analysis.

The Korea Corporate Reputation Research Institute (Director Koo Chang-hwan) analyzes brand big data to determine the amount of change in brand reputation. This drama actor brand reputation survey was conducted from February 18, 2026 to March 18, 2026, by Park Ji-hoon, Lee Joon-hyuk, Shin Hye-sun, Moon Sang-min, Ko Yoon-jeong, Park Shin-hye, Kim Hye-yoon, Han Ji-min, Nam Ji-hyun, Ji Sung, Kim Sun-ho, Jin Se-yeon, Romon, Lee Ju-bin, Park Jin-young, Lee Na-young, Ahn Bo-hyun, Yoo Ho-jeong, Bae In-hyuk, Park Sung-hoon, Chae Jong-hyeop, Cho Hang-yeol, Ha Yoon-kyung, Lee Shi-taek, Roh Jung-eui, Lee Joon-young, Ryujin, Lee Jae-in, Baek Jin-hee, Geum Sae-rok, Yoon Sun-woo, Seo Hyun-woo, Han Ji-hyun, Kim Hee-jung, Kim Hyung-mook, Cho Joon-young, Kim Jung-hyun, Yeon Woo-jin, Hyunwoo, Park Eun-hye, Han So-eun, Jang Dong-ju, Cha Seo-won, Hajun, Yoo Soo-bin, Choi Won-young, Park Geon-il, Hwang Dong-ju, Choi Min-young, Sung Dong-il, Kang Seok-woo, Lee So-m, Tae Won-seok, Nam Sang-ji, Kim Min-seol, Choi Woo-sung, Park.

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*This content was translated by AI.