1st place, BTS, 2nd place, Lim Youngwoong, 3rd place, IVE.

*This content was translated by AI.

• Singer Brand Reputation March 2026

According to the analysis of big data in March 2026 of singer brand reputation, it was analyzed in the order of 1st place, BTS 2nd place, and Lim Young-woong 3rd place, IVE.

The Korea Enterprise Reputation Research Institute analyzed 99,015,754 big data of singer brands from February 21, 2026 to March 21, 2026 to analyze consumers' brand participation, media, communication, and community. Compared to the 105,145,096 singer brand big data in February, it is down 5.83% .

The singer brand reputation index is an index that extracts singer brand big data that presents music loved by consumers, analyzes consumer behavior, classifies them into participation value, communication value, media value, and community value, and analyzes them through positive negative ratio analysis and reputation analysis algorithms. Brand reputation analysis allows you to find out who, where, how, how, and why you talk about a brand.

In March 2026, the 30th place in the singer's brand reputation was analyzed in the order of BTS, Lim Young-woong, IVE, Blackpink, Woods, Kiki, Seventeen, Kim Yong-bin, Lee Chan-won, Jang Yoon-jung, Park Seo-jin, Hearts to Hearts, Hanro, Cortis, Espa, Park Ji-hyun, IU, Sung Si-kyung, Girls' Generation, Bibi, Park Jin-young, Big Bang, Youngtak, Exo, Solji, Wanna One, Tours, Jang Min-ho, Taeyeon, and DAY6.

The BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand, which ranked first in the singer's brand reputation, was analyzed as 7,259,201 with the participation index of 291,308 media index of 1,265,079 communication index of 2,571,077 community index of 3,131,738. Compared to the brand reputation index of 8,422,232 in February, it fell 13.81%.

In second place, Lim Young-woong's brand was analyzed at 5,665,018, with the participation index of 804,343 media index of 1,492,131 communication index of 1,154,442 community index of 2,214,102. Compared to the brand reputation index of 5,208,685 in February, it rose 8.76%.

The third and IVE brands (Ahn Yu-jin, Autumn, Ray, Jang Won-young, Liz, and Lee Seo) were analyzed as 4,325,946 with the participation index of 396,157 media index of 1,162,638 communication index of 1,233,943 community index of 1,533,209. Compared to the brand reputation index of 6,096,284 in February, it fell 29.04%.

In fourth place, the Black Pink (Jisoo, Jennie, Rosé, Lisa) brand was analyzed at 4,325,946, with the participation index of 396,157 media index of 1,162,638 communication index of 1,233,943 community index of 1,533,209. Compared to the brand reputation index of 6,096,284 in February, it fell 29.04%.

In fifth place, Woods Brand was analyzed at 2,525,009 for the brand reputation index, with the participation index 198,215 media index 366,979 for the communication index 981,370 community index 978,445. Compared to the brand reputation index of 3,196,782 in February, it fell 21.01%.

Koo Chang-hwan, director of the Korea Enterprise Reputation Research Institute, said, "As a result of the analysis of brand big data in March 2026, the BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand ranked first. Analyzing the singer brand category, it decreased by 5.83% compared to 105,145,096 singer brand big data in February. According to the detailed analysis, brand consumption rose 4.42% and brand issues rose 1.20%, brand communication fell 15.66%, and brand diffusion fell 6.63%, according to the reputation analysis.

"The BTS brand, which gathered ARMYs from all over the world to Gwanghwamun with its full comeback performance, ranked first, and the Lim Young-woong brand, which is making a new record with the era of fandom heroes, ranked second. The IVE brand, which created an unrivaled influence in the music and advertising categories, ranked third. "The Black Pink brand, which continues to record in the global charts, ranked fourth, and the Woods brand, which meets global fans at the start of the world tour, ranked fifth," he said.

The brand reputation survey conducted in March 2026 was conducted by BTS, Lim Young-woong, IVE, Blackpink, Woods, Kiki, Seventeen, Kim Yong-bin, Lee Chan-won, Jang Yoon-jung, Park Seo-jin, Hearts to Hearts, Hanro, Cortis, Espa, Park Ji-hyun, IU, Sung Si-kyung, Girls' Generation, Bibi, Park Jin-young, Young-tak, EXO, Solji, Wanna One, Tours, Jang Min-ho, Taeyeon, DAY6, Red Velvet, Twice, Kim Jun-soo, Kang Daniel, Song Ga-in, Park Jae-beom, Hwasa, Davichi, Roy Kim, Jo Jez, Baekhyun, Oh My Girl, Baby Monster, NMix, Changmo, Lee Young-ji, Jannabi, Psy, NCT, Lee Seung-yoon, Lee Chang-seop, Highlight, Kader Garden, Hwanhee, QWER, Baek Yerin, Baek Yerin, Woody, Na Hoon-ah, Im Han-byeol, Jung Dong-won, Son Bin-ah, Loco, John Park, Jung Eun-ji, Noeul, Chungha, Boynext Door, Yang Yo-seop, Crush, Lee Moo-jin, Piftifty, Heize, Mamamoo, Ben

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*This content was translated by AI.