ILLIT, Shingbo's Murch Band is also a hot topic.Adapting beauty trends

*This content was translated by AI.

Group ILLIT is targeting the tastes of the 10s and 20s with a unique album that combines beauty trends.

According to the HYBE Music Group label Belief Lab on the 1st, ILLIT (Yoona, Minju, Mocha, Wonhee, Iroha) will present a version of the spruce ceramic object of MAMIHLAPINATAPAI's fourth mini album.

The Murchban consists of a design object inspired by the shape of a sphincter, as well as a pouch, a mini CD, a lyric paper, and a photo card. Gungsa is a massage tool that is considered one of the hottest items in the beauty industry. Rather than simply following the functional form of the gongsa, the ILLIT melted the team's unique kitsch and lovely sensibility.

The object design is designed to be linked to the concept of the new report. "We conceived an object that could more intuitively convey the message of 'the moment to prepare' for the album 'GRWM (Get Ready With Me), and the sphincter shape reminiscent of a self-care routine was the best match for this," Billifrap said. He added a dog silhouette design to capture the atmosphere of another pet-themed track, "paw, paw!"

An album that projects the interests of the 10s and 20s generation from music and fashion to beauty is "trend icon." Earlier, they released original items such as in-ear earphones ("bomb") and domestic steady seller character "Little Mimi" and key ring chain dolls ("NOT CUTE ANNYMORE") as albums, captivating the public's hearts that value individuality beyond fandom. At that time, the records proved to be extraordinary in popularity through word of mouth and were exhausted early and additional production was made.

Meanwhile, ILLIT's fourth mini-album "Mamilapinatapai" will be released on the 30th. The album title "Mamilapinatapai" is the language of South America's "Yaghan," which means a moment of war of wits that we want each other but no one comes forward first. The album tells the story of a ILLIT who focuses on the inner side of "I" and enjoys even complex emotions amid various emotions that arise as the relationship with the other person deepens.

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*This content was translated by AI.