'Global Beauty Icon' BTS Jin and La BTS JIN 'Overwhelmed'

*This content was translated by AI.

BTS (BTS) Jin drew attention once again by introducing a new lip ad as an ambassador for global beauty brand LANEIGE.

In an image cut recently released on Laneige's official SNS, Jin caught the eye by maximizing the charm of lip products with her unique transparent and sophisticated visuals and natural atmosphere. Soft facial expressions and delicate lip expressions were combined to add a sensual atmosphere to the overall visual, and despite being only two pictorials, they left a strong impression.

In particular, the moist and lively lip expression was effective in intuitively conveying the characteristics of the product, further highlighting its presence as a global beauty icon. In the close-up scene that fills the screen, smooth skin expression and clear facial contour are emphasized without blemishes, further enhancing the completeness of the advertising image.

On March 23, Lanez upgraded and introduced its flagship "Neo Cushion" line, and unveiled a new campaign and pictorial with global ambassador Jin. It was released in two versions of Laneige Neo Cushion "The Mat" and "The Glow," which were renewed in about three years, and "The Mat" line ranked first in overall sales at Olive Young in Korea shortly after the start of the campaign.

"Neo Cushion Mui" and "Cream Skin," which Jin previously participated in, also topped the overall sales rankings at home and abroad, including Olive Young, and proved their strong purchasing power by causing a rapid sell-out in offline stores.

In addition, the global fashion industry's Women's Wear Daily Japan cited Jean's influence as the backdrop for Laneige's sales rise.

"Since Jean joined as Ambassador in 2024, sales of 'Cream Skin Lotion' have increased significantly, and it has increased 100% compared to the campaign sales plan, recording sales figures exceeding expectations, contributing greatly to the expansion of brand awareness," he said, citing comments from a brand official.

The lip commercial is also rapidly spreading among fans and global consumers immediately after its release, attracting high attention. On social media and online communities, reactions such as "As expected, Jin" and "The degree of immersion in advertisements is different" continued, proving the hot topic.

Meanwhile, Jin is expanding his influence in many ways by continuing to take active steps in the fashion and beauty industries beyond music activities. As a global model, while participating in various brand campaigns and continuously presenting new images, expectations are growing for future activities.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.