* Translated by Papago

No. 1 BTS, No. 2 IVE, No. 3 Wanna One.

Published:

Mun Wansik

*This content was translated by AI.

  • Idol Group Brand Reputation April 2026
BTS (BTS) / Photo = Big Hit Music (HYBE)
BTS (BTS) / Photo = Big Hit Music (HYBE)

Idol Group Brand Reputation According to the analysis of big data in April 2026, it was analyzed in the order of No. 1, BTS, No. 2, IVE, and No. 3 Wanna One.

The Korea Corporate Reputation Research Institute extracted 99,131,825 idol group brand big data from March 16, 2026 to April 16, 2026 to analyze idol group brand reputation big data. Compared to 90,240,887 idol group brand big data in March, it is up 9.85%.

The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Through the analysis of idol group brand reputation, it is possible to measure positive negative evaluation of idol group brands, media interest, and consumer interest and communication volume. Qualitative evaluation of brand reputation monitors was also included.

Idol Group Brand Reputation analyzed the brand reputation index by measuring the consumer's participation index, media index, communication index, and community index in the idol group brand by analyzing the brand category that integrated the boy group and the girl group.

In April 2026, the 30th place in the Idol Group brand reputation was analyzed in the order of BTS, IVE, Wanna One, Blackpink, Seventeen, Big Bang, ENHYPEN, EXO, Twice, SHINee, Red Velvet, Kiki, OH MY GIRL, NCT, Espa, Hiki, The Boyz, Tours, ILLIT, Super Junior, BTOB, Shinhwa, Stray Kids, Le Seraphim, Apink, ATEEZ, Hearts to Hearts, NMix, STAC, and Rise.

The BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand, which ranked first in the idol group's brand reputation, was analyzed to be 18,899,941 with the participation index of 797,426 media index of 2,443,310 communication index of 5,299,572 community index of 10,359,634. Compared to the brand reputation index of 9,909,639 in March, it rose 90.72%.

The second and IVE brands (Ahn Yu-jin, Autumn, Ray, Jang Won-young, Liz, Lee Seo) were analyzed as 6,363,816 with the participation index of 190,904 media index of 311,722 communication index of 1,187,401 community index of 4,673,789. Compared to the brand reputation index of 6,984,797 in March, it fell 8.89%.

In third place, Wanna One (Kang Daniel, Park Ji-hoon, Lee Dae-hwi, Kim Jae-hwan, Ong Seong-wu, Park Woo-jin, Lai Guan-lin, Yoon Ji-sung, Hwang Min-hyun, Bae Jin-young, Ha Sung-woon) brand was analyzed as 4,960,223 with the participation index of 142,590 media index of 442,617 communication index of 1,413,457 community index of 2,961,559. Compared to the brand reputation index of 1,824,463 in March, it rose 171.87%.

The fourth-ranked Black Pink (Jisoo, Jennie, Rosé, Lisa) brand was analyzed at 4,463,584, with the participation index of 116,620 media index of 364,657 communication index of 949,929 community index of 3,032,377. Compared to the brand reputation index of 7,230,109 in March, it fell 38.26%.

The fifth, Seventeen (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, The8, Mingyu, Dokyeom, Seungkwan, Vernon, and Dino) brand was analyzed as 3,716,301 with the participation index of 120,638 Media Index of 308,992 Communication Index of 1,201,861 Community Index of 2,084,809. Compared to the brand reputation index of 5,569,761 in March, it fell 33.28%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand ranked first in the idol group brand reputation ranking in April 2026. According to the idol group brand category, it increased 9.85% compared to 90,240,887 idol group brand big data in March. According to the detailed analysis, brand consumption rose 8.12%, brand issues rose 13.48%, brand communication rose 2.73%, and brand diffusion rose 12.97%, according to the reputation analysis.

"The BTS brand, which ranked No. 1 in the idol group brand reputation in April 2026, showed high 'overwhelming, performing, gathering' in link analysis, and 'Army, Goyang performance, Billboard' in keyword analysis." In the positive negative ratio analysis, we recorded a positive ratio of 92.41%," the brand analysis said.

The analysis of big data of idol group brand reputation in April 2026 is based on IVE, BTS, Wanna One, Blackpink, Seventeen, Big Bang, ENHYPEN, EXO, Twice, SHINee, Red Velvet, Kiki, OH MY GIRL, NCT, Espa, Hiki, The Boyz, Tours, ILLIT, Super Junior, BTOB, Shinhwa, Stray Kids, Le Seraphim, Apink, ATEEZ, Hearts to Hearts, NMix, Stayc, Rise, Cortis, fromis9, Zero Base One, Mamamoo, Cosmic Girls, ITZY, Girls' Generation, It was done by brand big data reputation analysis for BoyNext Door.

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*This content was translated by AI.

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