YENA becomes a goddess in the Chinese-speaking world..Captures three major shopping malls → 'Catch Catch' Chinese version released

*This content was translated by AI.

Singer YENA has taken China by storm.

According to YH Entertainment, YENA's agency, YENA is currently conducting large-scale lapping promotions at major shopping malls in key Chinese cities including Chongqing, Beijing, and Nanjing.

This promotion was carried out in collaboration with Tencent Music Entertainment, which owns China's largest music streaming platform QQ Music, to commemorate the release of YENA's fifth mini-album 'LOVE CATCHR'. The lapping event at Chongqing Guotai Plaza will run until the 26th, while the events at Beijing Wangjing Wanshanghui and Nanjing Jiangning Zhenying International Shopping Center will run until the 20th, garnering strong interest from local fans.

At the center of Chongqing Guotai Plaza, a three-story super-large poster and a central stage-style island structure have been installed. In addition, various experiential content including lapping designs across the entire mall, large floor advertisements, and special photo zones have been arranged to maximize fan participation.

Notably, YENA personally visited Chongqing Guotai Plaza on the 18th, further boosting the excitement on-site. Amidst a sea of countless fans, YENA met and communicated directly with fans through various events including a signing session, photo opportunities, and a Q&A corner, sharing warm moments with them.

Following YENA's visit, positive reactions and reviews of the event have rapidly spread online, demonstrating its high level of buzz. Furthermore, YENA is being evaluated as having solidified her position in the Chinese-speaking market by further expanding her global influence through collaboration with the Hyeon Ji (CEO) platform.

Leading a powerful wave in China with her fifth mini-album title track 'Catch Catch', YENA will release the Chinese version of 'Catch Catch' at noon on the 25th. Additionally, starting with a concert in Macau on the same day, she is scheduled to continue her global activities by holding performances of her 2026 YENA Live Tour 'Almost Caught, Almost Gone, 2 Worlds!' at major Chinese-speaking hubs including Taipei and Hong Kong.

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*This content was translated by AI.