BTS and Tomorrow X Together also join in.. CORTIS's 'REDRED' dominates short-form content in just one week

*This content was translated by AI.

The group CORTIS is leading the short-form content boom.

As of 1 p.m. on the 28th, over 468,000 videos on the global content platform TikTok used CORTIS (Martin, James, Ju-hoon, Sung-hyun, Geon-ho)'s new song 'REDRED' as background music. This averages about 60,000 posts per day since the song's release on the 20th. The current number of posts for last year's mini album 1st track 'GO!' and 'FaSHioN', which sparked a challenge craze, stands at 529,000 and 546,000, respectively. The new song has caught up in a short period to the figures accumulated by the previous work over 7 to 8 months, proving the team's steep growth trajectory.

Additionally, 'REDRED' topped Instagram's 'Trending Audio' chart at 3 p.m. on the 27th. This chart reflects the ranking of audio tracks with a significant increase in Reels usage over the past three days. As of 1 p.m. on the 28th, the number of videos featuring 'REDRED' was recorded at 13,000. This includes various performance videos from stages presented on Mnet's 'M Countdown', KBS 2TV's 'Music Bank', MBC's 'Show! Music Core', and SBS's 'Inkigayo ON THE GO' from the 23rd to the 26th.

In particular, the 'flapping ear dance' and the catchy song have driven short-form trends among the MZ generation. It is encouraging that the performance of 'REDRED', choreographed by all five members as co-choreographers, is resonating worldwide. By receiving great love through their co-created dance and music, they are showcasing the capabilities of the 'Young Creator Crew'.

Senior artists also participated in the choreography challenge, sending heartfelt support. On the 25th, BTS's J-Hope posted a video of 'REDRED' on his personal TikTok account, which surpassed 15 million views. Earlier, on the 23rd, BTS's Jung-kook drew attention by performing the 'flapping ear dance' while departing through Incheon International Airport. In addition, senior artists from HYBE Music Groups, including Tomorrow X Together's Federal Reserve and Hueningkai, and ENHYPEN's Ni-ki, joined the challenge.

Content created by CORTIS itself is also popular. As of 1 p.m. on the 28th, four 'REDRED'-related short-form videos on TikTok exceeded 10 million views. Videos filmed comically at samgyeopsal Nopo, the music video filming location, and videos featuring each member performing key choreography, well displayed the team's naturalness and raw energy.

These artists rose as 'short-form powerhouses' immediately after their debut last year, boasting intense buzz. In February and March this year, their Instagram and TikTok follower counts each surpassed 10 million. This is the shortest and highest record among K-pop boy groups debuting in the past five years.

Meanwhile, the 'REDRED' craze is leading to interest in the mini album 2nd 'GREENGREEN', officially released on May 4. According to distributors YG Plus and Universal Records, pre-orders for the new album reached 2,129,756 copies as of the 27th. It is expected that they will achieve a consecutive 'double million seller' with the new album. Previously, the mini album 1st sold a cumulative 2,069,663 copies as of April 4 based on Circle Chart, setting a new record for the highest sales of a debut album in K-pop history.

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*This content was translated by AI.